CapGen Seeds builds on strong growth

CapGen Seeds is focused on growing in the competitive fruit and vegetable seed sector.
Fri 09/09/2022 by CapGen Seeds
Arancha (commercial department), Alejandro Montes (marketing and communication), Hiedra Muñoz (commercial department), José Antonio Ibarra (commercial department), Sergio López (commercial department), Rafael Cremades (commercial manager for Europe), Alejandro León (marketing and communication)

This forthcoming campaign will be a turning point for Almeria-based seed house CapGen Seeds. The young firm has managed in just 12 years to position itself as a benchmark in the field, with major varieties such as Obelix (plum tomato) and Estoque (red lamuyo pepper).

To continue this growth and offer the best services to farmers, the seed company has undertaken a raft of different measures. These initiatives include hiring new personnel for different departments of the company, such as the production department as well as the commercial department so as to expand the firm’s areas of operation and offer good advisory services through frequent visits to farms. The marketing department will also be reinforced to improve communication and visibility, and there will be new laboratory personnel to expand the company’s scientific community, who focus on researching, testing and developing new varieties.

CapGen Seeds continues innovating

Meanwhile, as CapGen Seeds does not want to be left behind in this digital age, the firm will introduce a new software system to improve coordination between workers, departments and customers. This is aimed at raising efficiency levels in every internal process, reducing response times, and offering a better experience that will increase customer satisfaction and loyalty.

In terms of external changes, in order to offer farmers all the necessary information, the seed company has just launched a new website at The website is accessible from any mobile device and enables farmers to locate all the varieties that CapGen Seeds markets and keep up to date with all the news published on the blog. Channels of communication will be made available with the company’s managers and sales representatives to maintain at all times a policy of transparency and resolve doubts or provide advice about the varieties of CapGen Seeds.

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