Despar was the winner in the supermarket category, while Esselunga was recognised in the hypermarkets & superstores category, and Eurospin was the winner in the discount supermarkets category. In the online retail category, Coop was the winner among the supermarkets, and Esselunga won once again the hypermarket & superstore category.
There was also a section based on customer satisfaction. The awards are based on a survey conducted with around 1,600 customers, with 85% of respondents saying that they were satisfied or very satisfied with the stores where they go shopping, with discount stores and hypermarkets faring slightly better than supermarkets (87% versus 83%). First place overall went to Iper La grande I (96% of customers report being satisfied), ahead of Esselunga (94%), Coop.Fi and Ipercoop (92%) and discounters Eurospin (91%), Aldi (90%), Lidl (87 %) and In’s (87%).