Sofruce launching superior quality strawberry brand

Sofruce launching superior quality strawberry brand
With a 50-year track record in excellence and quality, Sofruce plans to mark this milestone with the presentation of a new brand.   The French company, based at the Saint Charles International […]
Wed 05/10/2016 by Richard Wilkinson

Global and local procurement at Metro

Global and local procurement at Metro
Metro’s global sourcing of fruit and vegetables for its main product categories takes place in its Valencia Trading Office (VTO), from where it serves most of the Metro shops in […]
Tue 04/10/2016 by Richard Wilkinson

Colruyt: innovation needed for tomatoes

Colruyt: innovation needed for tomatoes
Colruyt expects increasing attention to health, sustainability and taste in tomatoes, which calls for innovation. Having started out as a small family grocery shop, today the Colruyt Group has nearly […]
Mon 03/10/2016 by Richard Wilkinson

Big promotional push for Nergi

Big promotional push for Nergi
Consumption of the Nergi® is now taking off in the Benelux region, Scandinavia, and the UK. The berry has been on sale in Europe for 3 years and already enjoys […]
Mon 03/10/2016 by Richard Wilkinson

Return to normal lemon harvest in Spain

Return to normal lemon harvest in Spain
Spain is in line for a 2016/17 lemon harvest of 980,000 tons, up 22% on last season, according to the latest forecast by Ailimpo, the Spanish interprofessional association for lemons […]
Fri 30/09/2016 by Richard Wilkinson

Italian apples to delight more distant markets

Italian apples to delight more distant markets
Even though prices have recovered slightly and the quality of Italian apples is just perfect, the European market has not yet restored its pre-embargo balance. This season will not be […]
Fri 30/09/2016 by Richard Wilkinson

Mexico, undisputed leader in avocado

Mexico, undisputed leader in avocado
Mexico is the only place where this fruit is available all year round. The Mexican Association of Producers and Exporting Packers, APEAM, A.C., was founded in 1997 with the task […]
Wed 28/09/2016 by Richard Wilkinson

Berries: Very positive performance for Florida Fortuna

Berries: Very positive performance for Florida Fortuna
The 2015/2016 season has been very positive for the strawberry variety Florida Fortuna. The variety now holds 45-50% market share in Huelva. The high fall temperatures maximized its potential for […]
Wed 28/09/2016 by Richard Wilkinson

Bananas: Colombia improves its productivity

Bananas: Colombia improves its productivity
In spite of the El Niño phenomenon, the weather was relatively stable with none of the catastrophic storms of the previous year. On the contrary, the pattern of rainfall in […]
Wed 28/09/2016 by Richard Wilkinson

Macfrut: 1,000 buyers from five continents

Macfrut: 1,000 buyers from five continents
Macfrut 2016, the fruit and vegetable sector’s international exhibition held in Rimini, Italy, from 14 to 16 September, had a clear focus on international trade and innovation. In fact, Cesena […]
Tue 27/09/2016 by Richard Wilkinson

More promotion for Cuneo PGI red apples

More promotion for Cuneo PGI red apples
Showcasing one of the most important PGIs in the Italian fruit sector, as well as the terrain that produces it, as the foundation of a sales strategy that looks beyond […]
Tue 27/09/2016 by Richard Wilkinson

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