EAT ME kicks off this summer with the 'Avocado tour’-campaign, highlighting the versatility of the avocado. The campaign inspires shoppers with easy recipes for different consumption moments. Mission: increased moments of enjoyment for consumers of EAT ME avocados.
Mon 04/07/2022 by Nature's Pride
Fred van Heyningen has decided to step down from his role as Chief Executive Officer (CEO) of Nature’s Pride. Fred has been leading the company for the past six years and on June 1st, 2022 will hand over his responsibilities to Adriëlle Dankier, the current Chief Commercial Officer (CCO), who has been with Nature’s Pride since the year it was founded. Adriëlle will also continue to stay responsible as CCO until further notice.
Thu 12/05/2022 by Nature's Pride
MAASDIJK, 10 May 2022 – Nature’s Pride has published its Sustainable Business Annual Report for 2021. In the annual report, the company provides an integrated overview of the results of […]
Wed 11/05/2022 by Nature's Pride
Following Apeel-protected avocados, which are driving a 50% reduction in food waste on average for food retailers, Apeel and Nature’s Pride has introduced Apeel-protected mangoes that last two times longer. […]
Nature’s Pride has the first operational avocado packing robot in the world. This innovation, called the Speedpacker, packs avocados ergonomically and efficiently without making concessions to quality. As demand for […]
Tue 18/05/2021 In video
Sustainability is in the business DNA of Berries Pride and for a while the company has been looking for a sustainable alternative to the plastic punnet. Together with Bama Packaging, […]
Thu 13/05/2021 by Richard Wilkinson
The Sustainability Initiative Fruit and Vegetables (SIFAV) launched their new collaborative sustainability strategy for 2025. Nature’s Pride and Berries Pride are proud to be partner of this new program, which […]
At the start of the International Year of Fruits and Vegetables, as designated by the UN General Assembly, The Nature’s Pride Foundation (NPF) and the Global Alliance for Improved Nutrition (GAIN) announced a new partnership, which aims to improve health by promoting better nutrition of workers in the fruit and vegetable sector.
Wed 10/02/2021 by Richard Wilkinson
Photo by Nature´s Pride
Nature’s Pride and Berries Pride are the first trading companies in the fruits and vegetables sector worldwide to have their greenhouse gas emissions reduction targets validated and approved by the […]
Wed 09/12/2020 by Richard Wilkinson
In line with the firm’s plan to increase the sustainability of its packaging, Nature’s Pride is introducing 100% cardboard packaging for avocados.
Thu 12/11/2020 by Richard Wilkinson
Nature’s Pride is expanding its existing business premises to facilitate further growth.
Wed 23/09/2020 by Richard Wilkinson