Sustainability is in the business DNA of Berries Pride and for a while the company has been looking for a sustainable alternative to the plastic punnet. Together with Bama Packaging, it has found the solution in the form of a new cardboard packaging. By using cardboard instead of plastic as the main material, production and waste is drastically reduced. The square shape also has an advantage. It allows Berries Pride to transport +65% more weight per euro, thereby cutting CO2 emissions related to transport.
Besides the sustainable advantages, the punnet is also designed for the needs of the consumer. The big window allows a clear product view. The berries can be washed directly in the punnet because it has 2 openings in the bottom. The punnet is reclose-able. The ultimate benefit is the shaker opening in the side of the punnet. Easily shake the necessary berries out of the container and close it again.
Priscilla Wolf, senior marketer at Berries Pride, said:
“We believe that this cardboard punnet is the perfect next step towards a 100% sustainable packaging. The punnet is patented and we are currently testing and fine-tuning the packaging of the strawberries, raspberries and blackberries. The tests will be finalised in March. We expect to introduce cardboard packed blackberries, raspberries in May. The strawberry packaging will be marketed at the end of this year.”