EAT ME avocados now with longer lasting Apeel protection
Apeel is made of plant-derived materials that exist in the peels, seeds and pulp of all the fruits and vegetables we already eat. Apeel retains the moisture in the fruit longer and ensures that less oxygen enters the fruit. This helps to make the avocado last longer.
Since 2019, Nature’s Pride has been working closely with Apeel Sciences in the pursuit of a more sustainable food system. Meanwhile, Apeel has been fully integrated into the process at Nature’s Pride and has been scaled up in phases to allow more and more avocados to be treated with Apeel. In addition, the benefits of Apeel have been validated through third-party research across multiple markets, as well as the business impact tested at some retail partners.
“The promise of our EAT ME brand is to inspire consumers to enjoy the highest quality exotic fruits and vegetables, with the confidence that they are contributing to a better world. We are therefore proud that we can now take the step of supplying our partners with avocados of our EAT ME brand with Apeel on a large scale. By doing so, we offer our partners and consumers an EAT ME avocado that retains its quality longer, which can help reduce food waste. Only together can we make a difference on key sustainability issues,” said Adriëlle Dankier, CCO of Nature’s Pride.
“The Nature’s Pride and Apeel relationship started with a common thread of sustainability. Today, we are excited to be protecting even more of the EAT ME avocados than we ever have to expand the availability of longer-lasting avocados” said Erich Klawhun, SVP Tropicals of Apeel.
ABOUT NATURE’S PRIDE
Nature’s Pride supplies over 220 unique fruit and vegetables from 53 countries, from Ready-to-Eat and exotic fruit and vegetables to delicious berries and off-season products. Together, with its partners, Nature’s Pride makes a difference every day. Nature’s Pride is dedicated to setting the standard in the food supply chain with tasteful products, high service, innovations and contributions to a better world. Sustainability is at the core of its business. Nature’s Pride developed a sustainable Business Plan according to the UN Sustainable Development Goals to improve livelihoods, reduce food waste and reduce environmental impact. Nature’s Pride is a trademark of Nature’s Pride B.V. All other trademarks used herein are the property of their respective owners. For more information, visit www.naturespride.eu.
Apeel is on a mission to create a more sustainable global food system by working with nature to use the power of materials and data sciences. Apeel’s plant-based protection allows for longer-lasting produce by using materials already found in the skins, peels, and seeds of all fruits and vegetables. This protective extra “peel” slows the water loss and oxidation that causes produce to spoil, and it’s the only proven solution for maintaining freshness from farm to kitchen. Apeel’s plant-based protection is available for an ever-growing number of categories and markets, including organic and conventionally grown produce. Additionally, Apeel is integrating new tools that will allow the food system to do more with the extra time created by Apeel’s plant-based protection. Farmers can sell more of what they grow, retailers can sell more of what they source, and people can enjoy more of what they buy, creating a healthier planet and greater abundance for all. Apeel is Food Gone Good.
Apeel and Food Gone Good are registered trademarks of Apeel Technology, Inc. in the United States, the European Union, and other jurisdictions. To learn more, visit apeel.com