multichannel distribution

Multichannel distribution & the need to generate food “fashion”

Multichannel distribution & the need to generate food “fashion”

Published on Mar 31st, 2015

With consumption stagnant and margins shrinking, many European retailers have had to diversify their activities with online sales and dedicated lines for food service.

But exploring the different distribution channels to reach the end consumer is not enough, one must also create demand, in order to keep value in the supply chain.

There’s a need to generate food “fashion” and bring the consumer back to the kitchen, increase customer satisfaction and generate more loyalty.

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