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Bioworld expands with growing market demand

Job van den Berg on Bioworld stand at Fruit Logistica 2020 // © Eurofresh Distribution

 

Bioworld started as a vegetable trader and now specialises in growing organic vegetables for the European market. Since its shift, Bioworld has expanded from greenhouse vegetables to open field crops. “Our philosophy as a company is to supply organic vegetables all-year-round,” said Job van den Berg, managing director of Bioworld. Bioworld has invested in 24 hectares of land in the Netherlands and 40 hectares in Spain to meet the growing demand. It also focuses on importing sweet potatoes, avocados, ginger, turmeric, and pineapples.

Currently, Bioworld’s top markets are Germany, the Netherlands, and Scandinavian countries. The demand for organic products in this region is increasing. “People in these markets are becoming more conscious. The market wants to know where the product is sourced,” says Van den Berg.

Germany remains the biggest market in terms of volume. “German supermarkets helped in the growth of demand. Because of Germany’s size and population, a 7% market share is comparably bigger than a 15% market share in Denmark,” adds Van den Berg. Aside from retailers, Bioworld also supplies to wholesale companies and is expanding to the industrial and the foodservice sector.

Furthermore, the market behaviour in Europe is moving towards health and environmental consciousness. “There are consumers that know organic products are beneficial to their health, and to the environment. That market is growing, and people are willing to pay more, but the price is definitely a factor they consider. Consumers are also demanding less plastic packaging. This is a challenge because some products without plastic seals will have shorter shelf-life. We are developing the right packaging to meet the consumer’s demands,” said Van den Berg.

Along with the growing demand for the product is the challenge of the lower costs of its competitors. Bioworld faces the threat of competitors who do not fully comply with the standards needed for organic production but still brand themselves as organic. Van den Berg remains confident that the company can overcome these kinds of challenges. “Retailers are prioritising reputation and track record. I would say, Bioworld is the biggest company dedicated to and specialised in producing organic produce in the Netherlands,” adds Van den Berg.

Bioworld is now moving forward in improving precision in production and developing packaging alternatives for its products. The firm will also be launching a global campaign next month to promote organic food called “I am Earth”. It also runs a bee conservation programme called Bee Earth.

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Workshop at BIOFACH2020: “Boosting the organic sector by integrating breeding into value chain partnerships”

Workshop at BIOFACH2020: “Boosting the organic sector by integrating breeding into value chain partnerships”

FIBL & EUROFRESH DISTRIBUTION are happy to invite you at BIOFACH2020 workshop: “Boosting the organic sector by integrating breeding into value chain partnerships”.

Date: 13.02.2020

Time: 11:00 – 11:45

Location: Room Prag, NCC Ost Mitte of Nuremberg

More info at: www.biofach.de/en/events/vortrag/boosting-the-organic-sector-by-integrating-breeding-into-value-chain-partnerships/742119

 

It is organized by FiBL Europe within the launch in 2020 of the initiative “ENGAGEMENT.BIOBREEDING – Engagement of the organic value-chain to support Organic Breeding in Europe”.

 

This workshop will give the occasion to discuss potential models that allow a secure and stable funding for organic animal and plant breeding in Europe. Panel speakers are Pierre Escodo (editor of EUROFRESH DISTRIBUTION magazine), Bavo van den Idsert advisor at OPTA (Organic Processing and Trade Association Europe), Mathilde Tournebize program officer at the Organic Cotton Accelerator, Fabio Brescacin president of EconaturaSi, Mariateresa Lazzaro FIBL Plant Breeding program coordinator.

 

With this initiative, FIBL aims at integrating organic breeding into value-chain partnerships and sharing responsibility among breeders, farmers, processers, retailers, traders and consumers for upscaling organic breeding and ensuring future food security and quality.

FiBL Europe will offer a platform for promoting value-chain partnerships supporting organic animal and plant breeding in Europe for ensuring the integrity of organic products and strengthening consumer confidence.

 

Please register to our workshop at https://forms.gle/HjXSnstW2gVoA2JU7

For any further information you can also send an e-mail to mariateresa.lazzaro@fibl.org

 
Source: Press release
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EU and US vie for leadership in organics

The world’s largest organic markets, the US and the EU have exhibited dynamic growth over the past couple of years. While the US overtook the EU as the leading global organic food market in 2012, the EU has been showing stronger growth of late. Indeed, over the past 10 years, the organic food market in the EU has nearly doubled. According to the Organic Trade Association, the US recorded sales of US $47.9 billion in 2018, while the EU market was worth an estimated US $45.4 billion, up 18% from the previous year, according to USDA FAS data.

 

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Third Global Organic Produce Expo sees record attendance and focus on sustainability

Third Global Organic Produce Expo sees record attendance and focus on sustainability

The Global Organic Produce Expo brought in more buyers and exhibitors than previous years and garnered many positive reviews. Organised by The Packer, the third annual event took place 9-11 January and focused on fresh organic produce. Sessions covered everything from sustainable packaging to food safety, logistics, governmental policy, marketing, and more.

An expo floor featured 86 exhibitors, up from 73 exhibitors in 2019. Of the 714 attendees, 111 were retail buyers, 37 were foodservice buyers and 76 wholesale buyers. That is up from last year, when the event drew 604 people, including 97 retail buyers, 21 foodservice buyers and 72 wholesaler buyers. GOPEX 2020 attendees included buyers and suppliers from Latin America, Asia and Africa.

The show kicked off with a morning tour of PortMiami, followed by a TopGolf networking event. Jennifer Tucker, US Department of Agriculture deputy administrator of the National Organic Program, spoke on January 10 about changes coming this year to tighten up enforcement and extra steps to importing organic products.

A look at organic price premiums by Rabobank analyst David Magana provided a perspective on promising fruits and vegetables in the category. That speech was followed by a panel discussing retail organic trends and then a session on organic agriculture and climate change.

On January 11, Ashley Tyrner of Farmbox RX described efforts to revolutionise the health care market by providing fruits and vegetables as a way of preventive care. Keynote speaker Antoni Porowski, the food and wine connoisseur for Netflix’s “Queer Eye,” provided an entertaining hour of musings about food trends and organic produce in a morning session before the expo.

 

Source: The Packer
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Lidl launches innovative organic vegetable labelling

Lidl launches innovative organic vegetable labelling

Lidl Poland has begun labelling its organic vegetables using a non-invasive laser technique to avoid using packaging, paper, ink or glue, reports portalspozywczy.pl. The technique is already being used with the retailer’s organic butternut squash and celery, as of the beginning of December. The technique is entirely safe and does not affect the structure and nutritional value of the products in any way, leaving just a “tattoo” on the vegetable using a concentrated light beam. Information that these are organic products can be found directly on the skin.

The Schwarz Group, which includes Lidl and Kaufland, is one of the largest retailers on the international stage. The Group has developed a comprehensive REsetPlastic strategy aimed at reducing waste, recycling, eliminating plastics, and education.

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Agroponiente with booming market and organics

Agroponiente confirms its market expansion in the organic segment, in Poland and North America.

Agroponiente is a company located in the Spanish Southeast, mainly in Almeria, but also with facilities along the coast of Granada, cultivating and trading fruit and vegetables such as tomato, cucumber, pepper, aubergine, beans, melons and watermelons, among others. Supply volumes for the current campaign are forecast to be similar last year’s, with slight variations per product and depending on how the market develops, as well as factors affecting it such as foreign competition, weather conditions and other eventualities.

New investments in packing and logistics

Throughout the year just closed, the firm invested over €2 million in upgrading facilities, mainly investing in logistics, reception processing and preparation services for produce in several of its centres. The aim is to continue the ongoing process of adaptation to market demands, while improving the product preparation logistics to meet each customer’s needs. Agroponiente continues its commercial philosophy based on reinforcing the strategies already up and running with its traditional customer base. For several years now the company has been working to open up new niche markets in countries such as the United States and Canada, although the bulk of its production is shipped to Europe, especially to Germany, the UK, Scandinavia, Italy and the booming Polish market, among others.

Organics, the biggest challenge this season

The latest big challenge for Agroponiente is organic production. To this end, a specific department has been created within the company, headed by Diego Oller, a professional in this segment with years of experience and knowledge. Agroponiente regards organic production as a reality with good future prospects for fruit and vegetable trading. To this end, the company has bolstered its activity in this area to meet growing demand from the markets. The company takes up this challenge with the drive, professionalism, knowledge and solvency gained through serving its customers for almost three decades. 

This article appeared on page 130 of edition 141, Jan/Feb 2016, of Eurofresh Distribution magazine. Read that issue online here.