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Agroponiente Group launches ‘Kisy’, its new ‘personal’ size watermelon

Agroponiente Group launches 'Kisy', its new 'personal' size watermelon

Kisy is here, the new “personal size” watermelon for individual consumers, which launches Grupo Agroponiente with Jimbo Fresh. It is a mini watermelon of great flavor , easier to peel, eat and drink anywhere, which is a response to market demands in the sense of a type of Watermelon for small families or individual consumers. It is a ‘mini’ watermelon of 650 to 950 grams and great flavor, with between 10 and 11 degrees Brix

Kisy is promoted and marketed as a healthy snack watermelon, with dark skin, firm red flesh and a great commitment to flavor, since its flavor scale ranges from 10 to 11 degrees Brix, which responds perfectly to the firm commitment of Grupo Agroponiente with the flavor, in this and in other products of its portfolio.

Kisy is commercialized between the months of April and August, grown in Spain and with rigorous quality protocols in production and packaging, with climatic and phytosanitary control, control of collection methods and the cultivation and pruning system. Its main markets are going to be the United Kingdom, France, Germany, the Netherlands and the United Arab Emirates.

Undoubtedly, its mini size and its high degree of flavor are the big bets, the differential values ​​of Kisy, the result of a lot of work when it comes to studying in detail the market trends and the demands of the clients and working to obtain fair the response to these trends.

Kisy opens a world of possibilities to enjoy the sensations of watermelon, both in the way of transporting it and eating it, since it is an easy product to eat at home and to eat and drink anywhere, which is easily peeled and as if it were any other individual fruit and that is stored and transported in a very simple way, especially in the refrigerators, avoiding the problems of another type of watermelon calibers.

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Agroponiente re-extends melon trading till at least September

Black and striped watermelon, seeded or seedless, renowned for their great taste and fleshy consistency, and Christmas, Canary, Cantaloupe and Galia melons are the product varieties back in supply this season

Agroponiente is starting up its melon campaign, with the marketing calendar to be extended again until September.

Black and striped watermelon, seeded or seedless, renowned for their great taste and fleshy consistency, and Christmas, Canary, Cantaloupe and Galia melons are the product varieties back in supply this season. The firm’s Gold Quality, Hortni and Fashion brands in watermelon and Bombón de Agroponiente in melon are again synonymous with quality and taste, thanks to professional supervision of cutting times.

As to harvesting dates this season, Agroponiente sales director Manuel Martínez Daza said collection times will be earlier this year for melon and watermelon due to the weather conditions. This will mean “more supply for our customers in two products which are also in increasing demand for more months of the year.”

Above all, Agroponiente is committed to quality and taste in melon and watermelon. “Yet another challenge involved extending all that philosophy and production structure in time, and in recent campaigns we’ve succeeded, while also achieving an improved supply for our customers, who can now enjoy Agroponiente melon and watermelon for months longer,” Martinez Daza said.

Taste, quality and cutting control are key elements in Agroponiente’s management. “Controlling the date and the type of cut, both for melon and watermelon, is a key concept for these two seasonal fruits,” said Ángel López, head of Agroponiente’s technical department.

On all Agroponiente’s plots and farms, melon and watermelon are harvested by the company’s professional cutters at just the right time pinpointed as ideal to achieve the maximum degree of ripeness and flavour. This is the result of a long process and painstaking care of crop development, monitoring all the dates and degrees of ripeness on each farm.

“We have a reputation to maintain and prestigious brands, so this process is critical to achieve the quality level we are committed to bring to our customers,” López said.

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Agroponiente with booming market and organics

Agroponiente confirms its market expansion in the organic segment, in Poland and North America.

Agroponiente is a company located in the Spanish Southeast, mainly in Almeria, but also with facilities along the coast of Granada, cultivating and trading fruit and vegetables such as tomato, cucumber, pepper, aubergine, beans, melons and watermelons, among others. Supply volumes for the current campaign are forecast to be similar last year’s, with slight variations per product and depending on how the market develops, as well as factors affecting it such as foreign competition, weather conditions and other eventualities.

New investments in packing and logistics

Throughout the year just closed, the firm invested over €2 million in upgrading facilities, mainly investing in logistics, reception processing and preparation services for produce in several of its centres. The aim is to continue the ongoing process of adaptation to market demands, while improving the product preparation logistics to meet each customer’s needs. Agroponiente continues its commercial philosophy based on reinforcing the strategies already up and running with its traditional customer base. For several years now the company has been working to open up new niche markets in countries such as the United States and Canada, although the bulk of its production is shipped to Europe, especially to Germany, the UK, Scandinavia, Italy and the booming Polish market, among others.

Organics, the biggest challenge this season

The latest big challenge for Agroponiente is organic production. To this end, a specific department has been created within the company, headed by Diego Oller, a professional in this segment with years of experience and knowledge. Agroponiente regards organic production as a reality with good future prospects for fruit and vegetable trading. To this end, the company has bolstered its activity in this area to meet growing demand from the markets. The company takes up this challenge with the drive, professionalism, knowledge and solvency gained through serving its customers for almost three decades. 

This article appeared on page 130 of edition 141, Jan/Feb 2016, of Eurofresh Distribution magazine. Read that issue online here.