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Marks & Spencer extends network of in-store farms

Marks & Spencer extends network of in-store farms, credit. Thomas Samson, AFP
© Thomas Samson, AFP

 

UK retailer Marks & Spencer have extended their indoor farms to six other stores in London. In partnership with vertical farming specialist, Infarm, M&S has installed hydroponic indoor units that incorporate machine learning, Internet of Things technology, and eco-controlled systems to ensure the optimum amount of light, air and nutrients are used. Growing a selection of herbs, each unit can be controlled remotely via a cloud-based platform, which learns, adjusts and continually improves to ensure each plant grows better than the last one.

Infarm’s solutions offer environmental benefits, as each unit consumes 95% less water and 75% less fertiliser than soil-based agriculture. Each unit produces the equivalent size crop to 400 square metres of farmland, with absolutely no pesticide use. M&S has announced that it plans to continue rolling out in-store farms over the coming months.

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M&S’s dancing fruit and bursting berries

Boasting that its marketing campaigns constantly break new ground, the UK retail chain said its ‘Adventures In…’ Food ads used new photography techniques to showcase food innovation.

M&S highlights the importance of store presentation in its latest annual report.

Boasting that its marketing campaigns constantly break new ground, the UK retail chain said its ‘Adventures In…’ Food ads used new photography techniques to showcase food innovation.

If you missed the dancing fruit, bursting berries and other fancy food features, you can catch them here.