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The 36th edition of Macfrut has officially begun

The 36th edition of Macfrut has officially begun

Rimini, 8 May 2019 – The 36th edition of Macfrut, the international trade fair for the fruit and vegetable sector, kicked off today at the Rimini Expo Centre, where it will be held until 10 May. Emanuela Del Re, Italy’s Deputy Minister of Foreign Affairs and International Cooperation, Simona Caselli, Councillor for Agriculture of the Emilia-Romagna Region, Roberto Luongo, Director General of the ICE – Italian Trade Agency, and Thsibangu Kalala, Minister of Agriculture of the Democratic Republic of Congo, took part in the ribbon-cutting ceremony.

As Renzo Piraccini, President of Macfrut, pointed out, ‘In the last editions of Macfrut, the number of exhibitors and visitors has doubled, as well as its turnover, thus bringing together the entire fruit and vegetable sector at this trade fair.’ After welcoming the many states of Sub-Saharan Africa, the International Partner of this edition, and Piedmont, the Partner Region, he also thanked the ICE – Italian Trade Agency for its continuous support throughout the internationalisation process.

Italy’s Deputy Minister of Foreign Affairs and International Cooperation, Emanuela Del Re, stated: ‘Promoting technological innovation, which is what Macfrut does by building bridges between Italian and foreign entrepreneurs involves not only increasing trade exchanges and the GDP but also caring about the future of our planet. Agricultural innovation means fighting child hunger and malnutrition, producing in a sustainable way to reduce the effects of climate change on the agricultural industry, creating employment and development opportunities even in the most disadvantaged communities by sharing technological know-how with them.’

Thsibangu Kalala, Minister of Agriculture of the Democratic Republic of Congo, spoke on behalf of the various African states participating in Macfrut: ‘We will invest in agriculture to create jobs and this is why I am here, to encourage sector professionals to seize the investment opportunities that our country has to offer, which will be of benefit to both.’

The world’s languages at Macfrut

Fifty foreign countries are present with their own stands or delegations, with 25% of exhibitors from abroad. This year’s big novelty is a hall entirely dedicated to Africa: in fact, the Sub-Saharan region is the international partner of this edition of Macfrut. This area currently hosts 200 companies from 14 African states: Angola, Benin, Congo, Ethiopia, Ghana, Kenya, Mozambique, Namibia, Senegal, Somalia, Sudan, Uganda, Tanzania and Zambia.

Many international authorities attended the first day of the trade fair: Thsibangu Kalala, Minister of Agriculture of the Democratic Republic of Congo, Cherif Omari, Algeria’s Minister of Agriculture, Ismail Dirie Gamadid, Puntland’s Minister for Environment (Somalia), and Denis Lichi, Paraguay’s Minister of Agriculture.

The deputy ministers of Ethiopia, Sani Redi Ahmed Vice (Agriculture) and Take Gebdeysus (Industry and Trade), Guinea’s Special Councillor for Agriculture Mohamed Kagnassy, Victor Domingos Canhemba of Mozambique’s Ministry of Agriculture, Adolfo Bonilla Gomez of Mexico’s Ministry of Agriculture, and Maciste Diaz Abad from Peru were also present.

Focusing on innovation

This year’s edition will include many new features, in particular three “dynamic areas” set up in the exhibition halls, showcasing system innovation. For example, the Greenhouse Technology Village, an area dedicated to greenhouse horticulture innovation, hosting manufacturers of technologies, materials and technical equipment, seed companies and specialist nurserymen; AcquaCampus, a 640-square metre demonstration field dedicated to saving water for agricultural use, with a view to tackling a broader, more innovative theme such as fertigation, as well as climate control for crops, sensors and the use of big data, covering all possible improvements in field management: more technology, lower costs and higher production yields; and Macfrut in the Field, a large area set up in the halls of the exhibition centre featuring a real test field to see the most innovative agricultural machinery in action.

On this opening day, the Macfrut Innovation Award ceremony was also held, which rewards cutting-edge solutions in terms of product functionality, use, technical design, environmental impact, quality and safety.



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Macfrut expects over 1,000 exhibitors and 40,000 participants

Macfrut, horticulture innovation in the spotlight

Innovation in technology and packaging – sectors in which Italy stands out – and the internationalisation process will be given special attention at the 3.2 edition of Macfrut, taking place on Italy´s Emilia-Romagna coast September 23-25.

Being held at the Rimini Expo Centre, the 2015 edition of Macfrut, an event for all professionals in the fruit and vegetable industry, is expected to attract about 40,000 participants – up significantly on last year’s 25,000 – and more than 1,000 exhibitors in the 33,000m2.

It will be spread over six halls, including four dedicated to the post-harvest sector, and two halls for the pre-harvest sector (technical equipment, nurseries, greenhouse crops, producers of new varieties, etc). Altogether, there will be 11 exhibition sectors representing the entire fruit and vegetable supply chain.

“We will be hosting this event with great pleasure, since it highlights the ability of the Romagna region to implement a system,” said the Director of Business Unit of Rimini Fiera, Patrizia Cecchi.

“UniCredit has decided to support the 2015 edition of the event not only as a sponsor but also as a strategic partner,” said Leonardo Gregianin, Manager of Territorial Development and relations with Stakeholders at UniCredit Centro Nord, “because we believe that the future of export and the promotion of “Made in Italy” products are a key element for the development of productivity in the agri-food sector.” Macfrut is a real occasion where professionals in the fruit and vegetable sector can meet and discuss current issues at international level.

At the same time as Macfrut, Rimini will be hosting Flora Trade, the international trade fair dedicated to floriculture.

Thanks to the strategic agreement with Unicredit, Macfrut 2015 will be attended by a large number of buyers in the large-scale retail trade coming from Eastern Europe and major non-European countries. The leading international newspapers in the industry will also be attending.

source: Macfrut