Innovation in technology and packaging – sectors in which Italy stands out – and the internationalisation process will be given special attention at the 3.2 edition of Macfrut, taking place on Italy´s Emilia-Romagna coast September 23-25.
Being held at the Rimini Expo Centre, the 2015 edition of Macfrut, an event for all professionals in the fruit and vegetable industry, is expected to attract about 40,000 participants – up significantly on last year’s 25,000 – and more than 1,000 exhibitors in the 33,000m2.
It will be spread over six halls, including four dedicated to the post-harvest sector, and two halls for the pre-harvest sector (technical equipment, nurseries, greenhouse crops, producers of new varieties, etc). Altogether, there will be 11 exhibition sectors representing the entire fruit and vegetable supply chain.
“We will be hosting this event with great pleasure, since it highlights the ability of the Romagna region to implement a system,” said the Director of Business Unit of Rimini Fiera, Patrizia Cecchi.
“UniCredit has decided to support the 2015 edition of the event not only as a sponsor but also as a strategic partner,” said Leonardo Gregianin, Manager of Territorial Development and relations with Stakeholders at UniCredit Centro Nord, “because we believe that the future of export and the promotion of “Made in Italy” products are a key element for the development of productivity in the agri-food sector.” Macfrut is a real occasion where professionals in the fruit and vegetable sector can meet and discuss current issues at international level.
At the same time as Macfrut, Rimini will be hosting Flora Trade, the international trade fair dedicated to floriculture.
Thanks to the strategic agreement with Unicredit, Macfrut 2015 will be attended by a large number of buyers in the large-scale retail trade coming from Eastern Europe and major non-European countries. The leading international newspapers in the industry will also be attending.