© Pink Lady and DreamWorks
PinKids® apples will take on the colours of Trolls 2. Over the past 5 years, PinKids® has gone from strength to strength, with volumes up by 238% between 2015 and 2020.
This latest initiative is part of a partnership strategy with high-profile licenses initiated several years ago which allows PinKids® to position itself as a dynamic brand and represent strong value for retailers and attractive to consumers. The new project will see the creation of a personalised packaging range and a sheet of stickers representing the characters will be offered in each tray.
This launch is also accompanied by a social media campaign and the launch of a digital game offering the chance to win a box of LEGO® Trolls.