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PinKids® adopts colours of Trolls 2 animated film

PinKids® adopts colours of Trolls 2 animated film © PinkLday and Dreamworks

© Pink Lady and DreamWorks

 

PinKids® apples will take on the colours of Trolls 2. Over the past 5 years, PinKids® has gone from strength to strength, with volumes up by 238% between 2015 and 2020. 

This latest initiative is part of a partnership strategy with high-profile licenses initiated several years ago which allows PinKids® to position itself as a dynamic brand and represent strong value for retailers and attractive to consumers. The new project will see the creation of a personalised packaging range and a sheet of stickers representing the characters will be offered in each tray.

This launch is also accompanied by a social media campaign and the launch of a digital game offering the chance to win a box of LEGO® Trolls.

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Pinkids® takes on the colours of the animated film Trolls World Tour

Pinkids® takes on the colours of the animated film Trolls World Tour
Photo: Pink Lady

For the new season, Pinkids® apples will put on the colours of the Trolls World Tour licence to support their stepping-up. Over the past five years, Pinkids® have been an unfailing success, with a 238% increase in volumes sold between 2015 and 2020.

This campaign is part of a strategy of partnerships with high-profile licences initiated several years ago; this initiative has helped PinKids® be perceived as a dynamic brand and as a strong value by retailers and attractive by consumers.

In concrete terms, on the shelves, this partnership will take the form of a customised packaging range and of plates of stickers showing the characters offered in each pack.

This launch is also served by social networks and the launch of an online contest, with no purchase obligation, until 31 January to try to win a bundle of Trolls themed goodies, including a Nintendo Switch.

 

 

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Adopt a Tree campaign aims to strengthen ties between consumers and Pink Lady® producers

Adopt a Tree campaign aims to strengthen ties between consumers and Pink Lady® producers
Photo: Pink Lady

On Saturday, October 24, the sponsors of Operation Adopt a Tree were in the orchards to harvest Pink Lady® apples. The Adopt a Tree campaign has been a resounding success over the  past two years, with consumers eager to better understand the origin of the products and to meet the Pink Lady® producers. This mechanism offers consumers the opportunity to sponsor a Pink Lady® tree in an orchard near their home. Thus, the 400 consumers who adopted a Pink Lady® tree last March received year-round live information from the producer on the apple cycle and came to pick their Pink Lady apples during the harvest.

Proximity and transparency are some of the key values ​​that have driven Pink Lady® since its inception. A true moment of sharing between consumers and passionate producers, this operation is in line with one of the four pillars of the Pink Lady® charter: the relationship with the consumer. The initiative will be renewed next season.

 

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Pink Lady® sets off on tour across France

Pink Lady® sets off on tour across France © Pink Lady®
PINKIDS © Pink Lady®

 

To launch the new season, Pink Lady® will crisscross France to meet its partner wholesalers in wholesale markets and open-air markets in 10 cities. This unprecedented tour, which will begin on November 5 and will run for 5 weeks, will announce the launch of the French harvest and allow Pink Lady® to anchor itself a little more in the local landscape.

The implemented system is designed to provide partner wholesalers with the necessary communication tools, including:

– A POS Kit to highlight the presence of Pink Lady® and increase its visibility. This kit will be personalised with a badge dedicated to the colours of the city;

– An animation kit to create events with the presence of a facilitator. Tastings of Pink Lady® apples and 100% winning scratch card distributions will attract and encourage interaction with customers;

– A retailer kit that will allow wholesalers to reward their best customers who will be able, in turn, to promote the French harvest in stores.

In order to strengthen its visibility in open-air markets, Pink Lady® will have a vehicle branded in the colours of Pink Lady®, with the dedicated badge of each city to promote the brand.

This large-scale event will enable Pink Lady® to strengthen its status as a partner with wholesalers, develop its visibility and volumes, and promote customer loyalty.

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Pink Lady® launches eco-packaging

Pink Lady® launches eco-packaging © Pink Lady® Europe
© Pink Lady® Europe

 

For several years now, the Pink Lady® Europe Association has been designing environmentally friendly packaging to meet society’s expectations and develop lasting solutions. As part of the Pink Lady® Europe charter of commitment, the objective this season is to offer a range of recyclable, compostable or biodegradable packaging, according to a press release.

Four criteria were used to design the new packaging for this season: eco-design, economic impact, technical / industrial performance and consumer perception. The new types of packaging selected are 100% cardboard trays for the Pink Lady® Bio and Crip’s® Bio brands; and 100% cardboard trays for a selection of European brands and the widespread use of stretch films and home compost flowpacks for the Pink Lady® and Pinkids® brands.

These cardboard packaging formats all incorporate materials from sustainable forestry certified with FSC certification. The fight against plastic is a key social issue and one of the objectives of the Pink Lady® Europe charter of commitment. The many innovations in this field open up new perspectives in limiting the impact on the environment.

Pink Lady® is committed to exploring them in order to continue to make its sector more sustainable, by responding to the technical and economic constraints of its sector while protecting apples and the planet.

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Promising season in store for Pink Lady ®

Promising season in store for Pink Lady ®

 

The 2020/2021 season promises to be a successful one for Pink Lady®, with a forecast of 190,000 tons, or nearly +19% compared to the previous year. This growth of 30,000 tons should make it possible to meet the recruitment objective and to be in the top 3 in terms of market share in the main European markets, all apples combined.

While awaiting the harvest scheduled for the end of October, it is time for the leaf stripping and pruning in green to allow a fair balance between vegetation and fruit. The hot, sunny days and the cool nights help the apple to colour, which promises fruit of exceptional quality! The diversity of the soils makes it possible to obtain a balanced oar with probably a 70/80 majority this year.

This next season promises to be rich in strategic developments, including:

– The launch of the new Pink Lady® communication campaign, with a device in two waves of new TV spots for the season launch and on Valentine’s Day. A TV campaign broadcast in 12 countries which plans to reach more than 250 million contacts;

– Deployment of the commitment charter covering the 3 pillars of sustainable development, the environment, the social and the economy, with 14 key objectives to support the development of the sector by 2030;

– New eco-designed packaging, fully recyclable, which will arrive on the shelves as soon as season starts;

– Ever more innovative marketing operations to allow brands to use mechanisms that combine performance and proximity, with the development of operations such as Adopt a Tree, Bee Pink, Pink Cooks, etc.

– A new partnership for Pinkids®, which will take on the colours of the famous animated film The Trolls, thanks to personalised packaging, dedicated in-store operations, as well as a strengthened digital presence.

“The seasonal context, the quantitative and qualitative potential of production, our new communication campaign, marketing projects, and a brand reputation reinforced by strong exposure of our commitment charter should all allow us to consolidate our leadership position in the Premium apples market in Europe,” said Thierry Mellenotte, CEO of Pink Lady® Europe.

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Record sales of Pink Lady® apples in Spain

Record sales of Pink Lady® apples in Spain

Pink Lady® apples have enjoyed an excellent season in Spain, thanks to a combination of favourable conditions and consumer reliance on fresh and local products. The weather in Spain has been described by growers as “exceptionally favourable” for apple growing, which has translated into an outstanding quality and harvest.

The total volume of Pink Lady® apples harvested in Spain in the 2019-2020 season (produced in the Catalonian provinces of Lleida and Girona) amounts to 7 million kilos, 5.6 million apples sold, an increase of around 30% more than last season. It has also been the best season in terms of sales in the Iberian Peninsula, with the total figures taking into account those grown in Spain and those exported by France.

There is a growing trust from local retail chains in Pink Lady®, with the Spanish market firming as a dynamic market for the brand. Joan Serentil, manager of Fruilar, one of the largest fruit producers and distributors in Spain and certified brand licensee of Pink Lady®, identified a number of factors which have led to the bumper season. “We are talking about a campaign with an all-time record production; a season that, far from having been affected by the crisis in Europe, has stood out compared to previous years. We believe that it may be a result, among other factors, of better preparation on the part of the firm’s network of producers and distributors in Europe, as well as the increase in the consumption of fresh and local products in Spain during the lockdown.”

Spanish Pink Lady® production corresponds to 6% of total European production.

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Pink Lady establishes presence in North America

Pink Lady establishes presence in North America

 

Pink Lady is becoming ever more global. The latest development in the apple brand’s growth is an agreement signed between Apple and Pear Australia Limited (APAL), Brandt’s Fruit Trees (BFT) and Pink Lady America (PLA) to promote trade between the US, Mexico and the rest of the world. According to a press release, APAL will be the exclusive master licensee for trade to and from the US and Mexico, managing, administering and licensing all commercial activities between the two North American countries and the global Pink Lady network. The agreement combines the interests, capability and capacity of the respective parties and provides an opportunity for the Pink Lady brand to expand, completing a fully integrated and linked global network.

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Apple and Pear Australia and Pink Lady America® announce new agreement

Apple and Pear Australia and Pink Lady America® announce new agreement: Andrew Hooke, COO, and Phillip Turnbull, CEO of APAL with Lynnell Brandt, President, and Kevin Brandt, Vice President of Pink Lady® America
Andrew Hooke, COO, and Phillip Turnbull, CEO of APAL with Lynnell Brandt, President, and Kevin Brandt, Vice President of Pink Lady® America

 

Apple and Pear Australia Limited (APAL), Brandt’s Fruit Trees (BFT) and Pink Lady America (PLA) are pleased to announce a Commercial Agreement between the parties to develop trade between the US/Mexico and the broader global Pink Lady® network.

The Agreement establishes APAL as the exclusive Master Licensee for trade to and from the US and Mexico and as the Manager, Administrator and Licensor of all commercial activities to give effect to trade between US/Mexico and the global Pink Lady® network.

The Commercial Agreement combines the interests, capability and capacity of the respective parties and provides a wonderful opportunity for the Pink Lady® brand to leverage and build on its current position as the world’s most popular fresh produce brand.

Lynnell Brandt, President and Founder of Brandt’s Fruit Trees and President of Pink Lady America, was quoted as saying “we are very excited as to this opportunity to more effectively build the brand globally by working together. This will be beneficial to all stakeholders in the chain of offering Pink Lady® brand apples to the consumers everywhere possible”.

Phil Turnbull, the Chief Executive Officer of Apple and Pear Australia Limited (APAL was quoted as saying “this agreement aligns our commercial goals for the benefit of the entire Pink Lady network and lays the foundations for future success with a framework that provides clarity for market development and brand growth”.

The agreement gives strength to the total Pink Lady® network by completing a fully integrated and linked global network.

Andrew Hooke, APAL Chief Operations Officer was quoted as saying ‘this is a very exciting and significant step for our respective organisations and for the broader Pink Lady® global network. This brings about alignment across the globe and wonderful commercial opportunities for all concerned”.

 

 

PRESS RELEASE: Yakima, Washington (December 10, 2019)
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Pink Lady to expand organic production area

Pink Lady to expand organic production area

 

Pink Lady orchards are expected to become more organic over the forthcoming years. For now, only around 2% comprise organic cultivation; nevertheless, Pink Lady producers are engaged in responsible production that favours natural solutions for protecting orchards and are constantly evolving in the direction of organic cultivation. Pink Lady is produced on 5,300 hectares in Italy, France and Spain. Volumes are growing, from just over 62,000 tons in 2003/2004 season to 185,000 tons in the 2018-2019 campaign. Producing Pink Lady apples requires a high level of technical skills, for which there are technical meetings and a specialised forum to facilitate the exchange of experiences and know-how.

TAGS: organic, Pink Lady, apple