Strong turnout expected at Fresh Business Expo Ukraine

Fri 13/05/2016 by Richard Wilkinson
Fresh Business Expo is the only trade event in Ukraine that exclusively targets the complete chain of fresh produce.

The organisers of Fresh Business Expo, which takes place 29 November – 1 December in Kiev, Ukraine, are expecting an increase of at least 30% on the attendance at the last exhibition.

In a press release, they said Fresh Business Expo is the only trade event in Ukraine that exclusively targets the complete chain of fresh produce.
The market situation is becoming more favorable and for this year, for the first time in years, the Ukrainian economy is forecast to grow by some 2%.

Also, the free trade agreement between the EU and Ukraine is giving a further boost to the economy.

“With the Free Trade Agreement now in place Ukraine is able to expand its exports to the entire European Union opening up a huge new market and possibilities.

“Ukrainian producers will need to invest heavily in the coming years in new equipment and machines in order to have their production meet European standards.

“Because of these combining factors The Dutch Bank ABN Amro awarded Ukraine with the first place on most promising agricultural markets worldwide. Financiers from ABN AMRO noted that Ukraine is one of the most important agro- industrial regions in the world,” they said in the release.

Kuno Jacobs, the international organiser, said that despite difficult times last year, the 2015 edition of the event was very successful, with an exhibitor satisfaction rate of 84%.

“Basically all companies that have participated with us last year will re-book for the 2016 edition, on top of that we see a lot of interest among new companies because of the changing market situation. These are the main factors for the expected growth in 2016,” Jacobs said.

Besides the strong increase in exhibitors, the organisers already see strong growth in online visitor registrations. Based on a preliminary survey, they expect more than 4,000 targeted visitors from all over Ukraine and neighboring countries.

One of the key success factors of the exhibition is the conference “Fruits & Vegetables of Ukraine”, which is organised by Fruit Inform within the framework of the exhibition, the press release said.

The conference and exhibition attracted leading growers, traders, key supermarket buyers, importers, exporters, processors as well as input and equipment suppliers.

“Now is the time to show presence on this large potential market and benefit from the expected growth in the coming years.”

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