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Sea-buckthorn (hippophae), a new niche berry fore Ukrainian producers 

Sea-buckthorn (hippophae), a new niche berry fore Ukrainian producers 

Sea-buckthorn (hippophae), a new niche berry fore Ukrainian producers 

Growing sea-buckthorn is a new trend for Ukrainian farmers, informed Dmitriy Kroshka, head of Ukrsadprom Association. “Although the berry is known by consumers, its industrial production has started a couple of years ago,” he said. “Ukrainian agrarians are rather flexible, they observe new trends and start to cultivate new crops. Such was the case with blueberry in 2016, then of sour cherry in 2017, then of chokeberry, and now the farmers got interested into the sea buckthorn. 

The global market of sea buckthorn has grown by 40% during last 5 years and is currently estimated as 17 billion USD. It is a niche berry, especially popular in the markets of Japan, South Korea and Singapore.

The berry is very healthy and tasty. It is exported frozen or processed. Juice, lemonade, dressing and tea are made of it.

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France, the first export market for Ukraine

France, the first export market for Ukraine

For the first time, France became the largest export market for Ukrainian fruit, berries and nuts, reported the analytics of EastFruit agency. The volume of shipments has grown by 9% comparing to 2019, and amounted to $12.2 million. The basic commodities are walnut (+19% comparing to 2019), frozen wild blueberry and frozen raspberry.

The second largest importer is now Poland; it has increased by 12% its import from Ukraine, mostly with frozen raspberry and walnut. Another top-three leader is Germany; it imported walnut, frozen wild berries, dry fruit, frozen raspberry and strawberry valued $6.7 million.

Turkey used to be the second large trade partner of Ukraine, mainly for the supplies of walnut, but it decreased its import in 2020.

More info

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Blueberry market in Eastern Europe

Blueberry market in Eastern Europe © Fruit-Inform Agency
© Fruit-Inform Agency


On September 17, Fruit-Inform Agency (Ukraine) will hold an international Zoom webinar on the highbush blueberry market in Eastern Europe. The event will be in English and combine blueberry production and trade experience from both Western and Eastern Europe.

There are several reasons for an event dedicated to blueberries: they are one of the most expensive and transportable berry crops with perfect taste and flavour; their production and consumption has been actively developing in both the Southern and Northern Hemispheres; and they are traded in Eastern Europe all year round.

The areas that the webinar will focus on are: blueberry production in Eastern Europe; blueberry imports, exports and price performance; minimisation of production and trade risks; and blueberry business development strategies.

Among the speakers, a representative of an international organisation will present market trends in the European market and globally and a representative of a European trader will present his/her view of the blueberry trade developments. There will also be blueberry growers from Ukraine, Russia and Belarus with their assessment of blueberry production, trade and market trends, as well as partners holding webinars about blueberry growing, handling and storage technology innovation. Lastly, a representative of Fruit-Inform will reveal the results of the key study “The Market for Highbush Blueberries in the Eastern Europe-2020”.

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Nature Green, organic shiitake producer from Ukraine

Nature Green, organic shiitake producer from Ukraine
© Nature Green


Nature Green has recently established in Ukraine, in order to grow organic Shiitake mushrooms. “From the beginning, we have been focused on the production of premium quality organic mushrooms,” said Peter Sutherland, Sales Manager.

“We make our own first-class substrate in house to keep a consistent high-quality harvest, to do this we use the best organic raw materials, advanced techniques and cutting-edge equipment in our facility.” The production is certified with Organic Standards & Global Gap, ISO 22000:2005 and 9001:2015.

Currently they supply shiitake to the local market and export to Europe. The farm is located in a great location the city of Uzhhorod, situated on the western border of Ukraine to the Hungarian, Slovakian & Polish borders. This allows them to efficiently deliver freshness in their mushrooms, they can have delivery’s in any European country within 2 to 4 days.

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Ukraine, no longer only “wild” berries 

The demand for blueberries has been growing steadily in Europe in recent years. As such, many companies from different countries follow the trend. For years, frozen wild blueberries dominated the berry industry in Ukraine being one of most important export products for Europe.
Recently, cultivated highbush blueberries have also entered the market. If frozen wild blueberries market is ingredients B2B, then for cultivated blueberries main market is fresh consumption. Despite of similar name “blueberries” these two plans are from different families – Vaccínium myrtíllus (wild blueberries or European blueberry, or biberry) and  Vaccinium corymbosum (cultivated high bush blueberries)
In Ukraine production of cultivated blueberries as industry just started few years ago.  Most berries plantation are still relatively young yet – average age of blueberry farm in Ukraine is 3-4 years. Every year it can only be expected to yield higher production in Ukraine. 

Irina Kukhtina, President of Ukranian Berries Association © Eurofresh Distribution Magazine


Currently, approximately 3000 hectares of land is producing blueberries in Ukraine. According to Kukhtina, they focus on “developing the businesses of their members by boosting business efficiency, providing market information, improving staff qualifications, and participating in international trade fairs.” UBA provides high quality berries to countries within the European Union while planning to expand their reach to Asia with China looking to be a viable market. Of course, even with the rising market, global competition and promotion has been a minor bump in the road especially for newcomers. Fortunately, the quality of their products speaks for itself and this year, they plan to establish long-lasting relationships with even more partner companies and institutions.


For inquiries: Irina Kukhtina; +38-044-561-6162, +38-067-487-3740;;

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Honeysuckle, a newcomer at Ukrainian market

Honeysuckle, a newcomer at Ukrainian market

More and more European distributors of berries pay attention to honeysuckle. “This year, Ukrainian growers for the first time launch to the market the tastiest varieties of honeysuckle; we are sure, all over the world the consumers will like them,” states Alexander Yareschenko, PhD for agrarian sciences, deputy director of Ukrainian horticulture Institute. The participants of the largest berry conference “Ukrainian Berries-2019, fresh and frozen” will discuss the potential of honeysuckle too. The conference is taking place this May the 21st in Kiev and focuses on export opportunities for Ukrainian berries.


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Ukrainian agricultural exports grow by almost a quarter in first two months of the year

Ukrainian agricultural exports grow by almost a quarter in first two months of the year

Ukraine’s agricultural export market was worth a record USD 18.8 billion in 2018 and this growth trend has continued into the current year.

 Agrarian Ministry officials have reported a 24.4% year-on-year increase in agricultural exports during January-February 2019, representing a new total for the two-month period of USD 3.5 billion.

 The geographical focus of this booming export trade fell predominantly on Asian and European markets, with Africa in third place and CIS countries now relegated to a distant fourth. Ukraine’s top destination was India, which accounted for 9.6% of all Ukrainian agricultural exports. Next came Turkey (7.8%), the Netherlands (7.4%), Spain (6.7%), China (5.8%), Italy (3.8%), Poland (3.3%), Germany and Belarus (2.9%). 


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The 9th International Conference “Berries of Ukraine 2018: Frozen Produce & Fresh Market”

Frozen produce

Ukraine’s most important berry business event moves to Dnipro, one of the most important business, industrial and agricultural centers of Ukraine.

By tradition, the conference will be organized in a two-day format: May 24 for conference sessions and May 25 for the practical business-tour to Agrosilprom, one of the leading berry farms in the region.

The conference will have a focus on all berry crops grown in Ukraine: blueberries, strawberries, raspberries, blackberries, red- and blackcurrants, gooseberries, rose hips, seaberries, sweet and sour cherries, honeysuckles, cornelian cherries, table grapes etc.

Among the key topics discussed at the event there will be:

  • Ukrainian berry and cherry production and price forecast for 2018.
  • Export of fresh and frozen berries. How has the focus changed?
  • Ukrainian organic berry market, development outlook, key accents.
  • Greenhouse berry production efficiency in Ukraine.
  • Berry growing technologies in Ukraine.
  • Berry processing in details.
  • Key sales channels for fresh and frozen berries in Ukraine. Domestic and export markets.
  • Collaboration with Ukrainian retail in 2018.

The business-tour will be held to Agrosilprom with the focus on:

– production of greenhouse strawberries and table grapes;

– production of field-grown redcurrants, strawberries, raspberries and blackberries;

– berry handling, packaging and marketing.

Why to attend:

– Obtain exclusive market information about real Ukrainian berry and cherry market situation and outlook, which can’t be found in the official statistics

– Meet in person largest growers of berries and cherries from Ukraine

– Meet leading processors of berries

– Excellent promotional and advertising options for representatives of each stage of the berry supply chain

Expected number of participants: 300+ delegates from 10-15 countries of the world.

Conference audience: growers and processors of strawberries, raspberries, blackberries, red and black currants, blueberries, table grapes, sweet and sour cherries account for more than 60% of delegates.

More information:

Mr. Ievgen Kuzin

phone: +380 (562) 321595, ext. – 341

cell: +380 96 5836323



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Berries of Ukraine 2017: Frozen Produce & Fresh Market

Fruit-Inform announces the start of registration for the 8th International Conference “Berries of Ukraine-2017: Frozen Produce & Fresh Market”.

The event has again changed its hosting city and is to be held in Zaporizhia offering new opportunities and participants’ geography. In addition to berries, the region of Zaporizhia is known for successful production of different berry crops in Ukraine as well as cherries, which will be an additional focus of the event.

By tradition, the conference will be of a two-day format: May 18 for the conference sessions and May 19 for the business-tour to Aurora, of the leading fruit farms of the region, which focus is cherry, apricot and grape growing.

The conference business-program is focused on the following subjects:

  • Ukrainian berry and cherry production and price forecast for 2017
  • The European berry market
  • Ukrainian fresh and frozen berry export potential
  • Main export markets  for Ukrainian berries in 2017
  • Berry growing technologies in Ukraine: strawberries, raspberries, blueberries, gooseberries, honeyberries, currants, blackberries
  • Master-class. Cherry growing for business: conditions, technologies, marketing
  • Agrichemistry support for berry and fruit growing
  • Right approaches to choose plants for berry production
  • Production potential of everbearing berries
  • Investments in the berry business: most attractive positions
  • Deep freezing of berries in Ukraine. Present situation and market development prospects
  • Machinery for berry business
  • New berry handling, packaging and processing technologies in Ukraine
  • Key sales channels for fresh and frozen berries: retail, wholesale markets, processing, exports etc.

Conference audience: berry and cherry growers (more than 50%), processors, wholesalers, retailers, suppliers of input and equipment, berry plants, agrichemistry, specialized mass media etc.

The organizers expect the conference to attract more than 220 delegates from 8-10 countries of the world.

Other organizational moments:

  • Preferential registration conditions until April 5
  • Discounts for additional delegates from a company
  • Discounts for Fruit-Inform Weekly subscribers

Conference program, conditions of participation, advertising opportunities and sponsorship packages are available on the conference web-site.

To learn more about the event, please contact Fruit-Inform: 

+380 562 320795​ or  +380 96 5836323 – Mr. Ievgen Kuzin

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Modern retail in Ukraine

Tavria V is the top retailer from Southern Ukraine in online sales

Founded in 1992 in Odessa (southern Ukraine), Tavria V started out selling food in kiosks but in 1998 opened its first supermarkets.

“Tavria V is a multi-format retailer,” said Elena Seyrik, director of its import department. “We operate via 70 stores: hypermarkets, supermarkets, convenience stores and delicatessen supermarkets. Our shops are located in central and southern Ukraine.”

In addition, Tavria V was the first retailer in the region to begin e-commerce, opening its internet shop under the same brand.

“Sales of fresh produce, and fruit and vegetables in particular, are very significant for us,” said Natalia Muzyka, the company’s import manager.

“We import fruit from Greece, Spain, Egypt and Turkey, mainly citrus and stone fruit. The vegetables are imported from Turkey, Poland, and Egypt. Nonetheless, domestic fruit and especially vegetables account for a considerable part of our trade, especially in summer and autumn.

“Ukrainian producers keep improving the quality of their products, expanding their assortment and building modern cold stores so they can extend the seasons’ supplies of local fruit, berries and vegetables.”

To offer better quality and better prices, Tavria V has direct contracts with both Ukrainian and foreign producers.

“Our company keeps growing; we not only have shops, but also two restaurants and a chain of Sprint cafés, so we are open to new contacts,” Seyrik said.