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Strawberry sales take a hit

Wed 08/04/2020 by Richard Wilkinson
Ephemeral sales of strawberries in France, like here in Agen by the Rougeline company, with a drive for the customers to directly pay and collect their products without leaving their car

Not all fruits are seeing a positive effect of the lockdowns in many countries. Consumers appear to be choosing products with a longer shelf-life, which has significantly hit demand for strawberries across Europe at the peak of the season in the Mediterranean region. As a result, prices are falling as consumers switch to citrus, apples, and kiwifruit. There is currently a large volume of fruit available in Italy, Greece and Spain. To make matters worse, there is also a lack of personnel required to harvest the strawberries in Spain’s Huelva region, following the closure of the border with Morocco. If the situation persists, the soon-to-commence harvests of the other berries will also be adversely affected.

 

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