Snack vegetables: a key theme for Rijk Zwaan

Wed 10/10/2018 by Richard Wilkinson

Snack tomatoes in a variety of colours, the One-bite cucumber and Silky Pink tomatoes complete with packaging ideas – these are just some of the innovations Rijk Zwaan presented at Asia Fruit Logistica in Hong Kong in September 2018. The Dutch vegetable breeding company exhibited at this leading event for the twelfth time. The main focus was on snack vegetables which is a trend that is here to stay in both retail and foodservice. Consumers in Asia – just like in the rest of the world – are increasingly choosing vegetables they can eat ‘on the go’, and snack tomatoes are the clear favourite.

Rijk Zwaan displayed an extensive range of tasty snack vegetables in a wide choice of sizes and colours: red, orange, yellow or pear-shaped snack tomatoes, light-green or bicolour mini cucumbers and mini bell peppers in a variety of colours. Measuring just 5 centimetres in length, the One-bite mini cucumber is truly unique. The snack vegetable offering also includes robust yet appealing packaging concepts that are ideal for online retail in Asia.

The vegetable breeding company also presented the very latest additions to its Silky Pink range. This deliciously sweet pink tomato – which is extremely popular in Asia – is not only available as a cocktail version, but now also as cherry tomato and beef tomato versions. Other new additions to the Rijk Zwaan assortment are Sweet Palermo sweet pointed peppers in various colours. Furthermore, Rijk Zwaan is revealing a number of innovations in its considerable lettuce range, including new varieties that are suitable for hydroponics and plant factories. Visitors to the Rijk Zwaan stand can handle and taste many of the products for themselves, such as the tantalisingly sweet Golden Emerald melons with a short production cycle and extensive disease resistances.


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