The multinational fruit company is making changes to its structure in order to concentrate even more on its operations and to further expand its clear differentiation.
In spite of the excellent sales forecast for the campaign 2018/2019 of around 440 million euros – a growth of almost 9%- SanLucar has announced a revised organisational structure. With it, the focus will be on its established management, which has grown organically, and on its international fruit and vegetable specialists. SanLucar is thus concentrating even more on its operative business in order to set the course for the future.
“From field to fork, our priority is to successfully perform all our value chain activities”, explains Stephan Rötzer- founder and owner of the company. That is why we have opted for a structure, in which the best experts in each part of the value chain lead the decision- making process: Starting with the selection of varieties, cultivation, logistics; to presentation and advice at the point of sale, in order to be able to offer fresh fruit and vegetables with the best taste to consumers”.
“These experts are already in our management team and we want to expand their responsibilities to drive our continued growth”, explains Stephan Rötzer. “Thanks to their know-how in their respective areas of expertise, we will continue working to differentiate SanLucar brand in the global fruit and vegetable market”.
As a result, the CEO function disappears in the short and medium term within the changed structure of the SanLucar Group. This position was held by Michael Brinkmann, who leaves now the company. Moreover, the two founders of SanLucar, Stephan Rötzer and Jorge Peris, will take over the management of the company again.
“We are very grateful to Michael Brinkmann for his dedication and commitment over all these years. Michael Brinkmann has made a very important contribution to the current structure and also to the positive development of the last years. We are convinced that the clear focus on operations will help us to continue to be innovative at all levels, as well as to differentiate our high quality and taste products in the fruit and vegetable market.”
SanLucar, the premium brand for fruit and vegetables, is a globally positioned enterprise with subsidiaries in Germany, Austria, Spain, Tunisia, South Africa, Ecuador, Benelux and Dubai. In 1993, the company was founded by Stephan Rötzer and Jorge Peris and employs approximately 2,800 people today, the majority of them working on the company’s own farms and in SanLucar offices on four continents. With a range of more than 100 varieties of fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest assortment in the retail trade. In line with the philosophy “Taste in harmony with people and nature”, SanLucar is a responsible player on the global fruit and vegetable market and is currently expanding into the Arab Gulf States, Russia and Canada.