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The stone fruit season starts with high demand

The stone fruit season starts with high demand
PRESS RELEASE

 

Proposals such as the innovative slider for flat peaches or apricots, marketed by the premium fruit and vegetable brand SanLucar, have already doubled their sales in some markets such as Austria

(Valencia, Spain. 12th June, 2020) – Thanks to the warm temperatures in Central Europe in recent weeks and the growing interest of consumers in the current context in fresh products: the new stone fruit season starts with good prospects, according to the premium fruit and vegetable brand SanLucar.

“Although the weather has marked the beginning of the season, as well as the uncertainty about future consumer behavior, the outlook is in fact more than optimistic. Especially from the second week of June onwards, we expect a high and sustained demand throughout the entire season”, states Alberto Olivares, stone fruit Product Manager at SanLucar.

The company, which has a strong presence on the German and Austrian markets, is already recording high product demand. The premium brand has even doubled the sales of its innovative slider for apricots, nectarines or flat peaches. A convenient packaging to go that is becoming increasingly popular among consumers.

Cultivated in harmony with people and nature, SanLucar stone fruits grow in the best crop fields of Spain, Italy and Turkey, which allows the company to extend the season from April to September. The Group offers a product range based on a careful selection of varieties and fruit trees, with the aim of obtaining the best taste and the brand’s distinctive premium quality.

The sector copes with the coronavirus crisis

If there is one thing that makes the difference in the current stone fruit season, it is the exceptional application of measures by growers, both in the field and in the warehouses, to ensure the health and safety of their workers as well as the quality of the fruit.

SanLucar’s stone fruit Manager points out how efficiently the sector has solved the impact of Covid-19, so that the health crisis does not affect the product supply.

“The whole agricultural sector is aware of the essential activity we perform and therefore no efforts have been spared to continue responding to market demand, even under such exceptional circumstances as the present”, he concluded.

About SanLucar

SanLucar, the premium brand for fruit and vegetables, is a globally positioned enterprise with subsidiaries in Germany, Austria, Spain, Italy, Tunisia, South Africa, Ecuador, Benelux and Dubai. In 1993, the company was founded by Stephan Rötzer from Munich and employs approximately 2,800 people today, the majority of them working on the company’s own farms and in SanLucar offices on four continents. With a range of more than 100 varieties of fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest assortment in the retail trade. In line with the philosophy “Taste in harmony with people and nature”, SanLucar is a responsible player on the global fruit and vegetable market and is currently expanding into the Arab Gulf States, Russia and Canada.

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SanLucar and its master growers distribute free food to the truck drivers

SanLucar and its master growers distribute free food to the truck drivers, © SanLucar
In the center of the image, Stephan Rötzer, founder of SanLucar, together with the master growers /// © SanLucar
 
Valencia, Spain, 1st April 2020

The SanLucar group and its closest partners – the agricultural producers, Fresaflor, Llusar and Poveda – have taken action to support truck drivers in the development of their daily work. This is the free distribution of an individual kit of food, drink and fresh fruit, available to these professionals in the loading and unloading platforms that the company has in Spain, Germany and Austria.

“At SanLucar, we know that truckers are facing new challenges these days, enduring long queues at border crossings or the absence of open bars and restaurants along the way. And even so, they continue to strive, aware of how crucial the work they do is. They are our anonymous heroes”, explains Stephan Rötzer, founder and owner of the SanLucar group.

“It’s time for a closer collaboration between all of us, in a context where the entire value chain of the food sector is doing an outstanding job in supplying the market with such basic products as fruit and vegetables,” concludes Rötzer.,” concludes Rötzer.

About SanLucar

SanLucar, the premium brand for fruit and vegetables, is a globally positioned enterprise with subsidiaries in Germany, Austria, Spain, Italy, Tunisia, South Africa, Ecuador, Benelux and Dubai. In 1993, the company was founded by Stephan Rötzer from Munich and employs approximately 2,800 people today, the majority of them working on the company’s own farms and in SanLucar offices on four continents.

With a range of more than 100 varieties of fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest assortment in the retail trade. In line with the philosophy “Taste in harmony with people and nature”, SanLucar is a responsible player on the global fruit and vegetable market and is currently expanding into the Arab Gulf States, Russia and Canada.

 

Source: Press release
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SanLucar annouces its changed organizational structure

The multinational fruit company is making changes to its structure in order to concentrate even more on its operations and to further expand its clear differentiation.

In spite of the excellent sales forecast for the campaign 2018/2019 of around 440 million euros – a growth of almost 9%- SanLucar has announced a revised organisational structure. With it, the focus will be on its established management, which has grown organically, and on its international fruit and vegetable specialists. SanLucar is thus concentrating even more on its operative business in order to set the course for the future.

“From field to fork, our priority is to successfully perform all our value chain activities”, explains Stephan Rötzer- founder and owner of the company. That is why we have opted for a structure, in which the best experts in each part of the value chain lead the decision- making process: Starting with the selection of varieties, cultivation, logistics; to presentation and advice at the point of sale, in order to be able to offer fresh fruit and vegetables with the best taste to consumers”.

“These experts are already in our management team and we want to expand their responsibilities to drive our continued growth”, explains Stephan Rötzer. “Thanks to their know-how in their respective areas of expertise, we will continue working to differentiate SanLucar brand in the global fruit and vegetable market”.

As a result, the CEO function disappears in the short and medium term within the changed structure of the SanLucar Group. This position was held by Michael Brinkmann, who leaves now the company. Moreover, the two founders of SanLucar, Stephan Rötzer and Jorge Peris, will take over the management of the company again.

Stephan Rötzer: “We are very grateful to Michael Brinkmann for his dedication and commitment over all these years. Michael Brinkmann has made a very important contribution to the current structure and also to the positive development of the last years. We are convinced that the clear focus on operations will help us to continue to be innovative at all levels, as well as to differentiate our high quality and taste products in the fruit and vegetable market.

About SanLucar

SanLucar, the premium brand for fruit and vegetables, is a globally positioned enterprise with subsidiaries in Germany, Austria, Spain, Tunisia, South Africa, Ecuador, Benelux and Dubai. In 1993, the company was founded by Stephan Rötzer and Jorge Peris and employs approximately 2,800 people today, the majority of them working on the company’s own farms and in SanLucar offices on four continents. With a range of more than 100 varieties of fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest assortment in the retail trade. In line with the philosophy “Taste in harmony with people and nature”, SanLucar is a responsible player on the global fruit and vegetable market and is currently expanding into the Arab Gulf States, Russia and Canada.

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SanLucar opens office in Dubai

SanLucar

Higher customer proximity and increased presence in the Arab Gulf States

SanLucar, premium brand for fruit and vegetables, reinforces its commitment in the Arab Gulf States and the Middle East with an office in Dubai. “We are closer to our customers and can therefore respond to their needs even faster and more directly,” says the head of the new office Bilal Issa.

Dubai is an interesting market for SanLucar and in addition, it is the commercial hub concerning trade with the Arab Gulf States and the Middle East. “We want to help, getting the fruit and vegetable sector in this region to a new level of quality,” says Michael Brinkmann, CEO of the SanLucar Group. „The demand for premium products is growing; with our know-how we help retailers and wholesalers to offer high-quality fruit in an attractive form at the right time.”

SanLucar products are available in the United Arab Emirates, in Qatar, Saudi Arabia, Oman, Bahrain, Kuwait and Jordan. Bananas, tomatoes and grapes are particularly popular in the Middle East. “The SanLucar brand is becoming more and more well- known,” says Bilal Issa. “The number of our customers and our sales are constantly increasing.” With the new office in the Jumeirah Lake Towers of Dubai, SanLucar intends to accelerate this development even further.

About SanLucar

SanLucar, the premium brand for fruit and vegetables, is a globally positioned enterprise with subsidiaries in Germany, Austria, Spain, Tunisia, South Africa, Ecuador, Benelux and Dubai. In 1993, the company was founded by Stephan Rötzer in Munich and employs approximately 2,500 people today, the majority of them on the company’s own farms on three continents. With a range of about 90 fruit and vegetable products from more than 35 countries, SanLucar is the brand with the broadest assortment in the retail trade. In line with the philosophy “Taste in harmony with man and nature”, SanLucar is a responsible player on the global fruit and vegetable market and is currently expanding into the Arab Gulf States, Russia, China and Canada.

For more information, do not hesitate to contact:

Sonia Gabarda – International Press contact – SanLucar Fruit

sonia.gabarda@sanlucar.com

Tel. +34 96142 40 40 extension 2410

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SanLucar has invested over €7 million in social and environmental projects

Over 2013/15, SanLucar invested more than €7 million in projects in Germany, Austria, Spain, Tunisia, South Africa and Ecuador.

During Fruit Logistica next month, the international fruit and vegetable brand SanLucar will present its 2013/15 corporate responsibility report titled ‘Commitment makes the difference.’

Now in its 4th edition, the report details the initiatives launched by SanLucar’s Corporate Responsibility department and its objectives for between now and the year 2020.

SanLucar Group CEO Stephan Rötzer said corporate responsibility is an essential part of SanLucar’s business and the reason its actions on social and environmental matters are fully integrated into its global company strategy.

“Our daily activity is based on five fields of action: excellent taste of our products, safety and health at work, environmental protection, education and knowledge exchange as well as the fulfillment of dreams for all the members of the communities where SanLucar is established,” Rötzer said.

Social and environmental projects

The group is guided by the philosophy “Taste in harmony with man and nature”.  As a result of this commitment, over 2013/15, SanLucar invested more than €7 million in projects developed in Germany, Austria, Spain, Tunisia, South Africa and Ecuador – all countries in which is has bases.

Regarding environmental projects, SanLucar has chosen a more efficient irrigation system for its fields in Tunisia, the installation of solar panels for the office in Austria and an energy saving program for its warehouse in Germany. By launching this latest initiative, SanLucar has been able to reduce the CO2 emissions by 61 tons, thanks to a more efficient and environmentally friendly LED lighting system.

“Sometimes it ́s hard to imagine the importance of this type of actions, but to have an idea it would be necessary to plant approximately 5.000 trees to counteract this amount of contaminating emissions” explains Stephan Rötzer.

One of the important milestones of SanLucar during the last two years concerning social management has been the boost given in Germany, Austria and Spain to awareness programs concerning the importance of doing sports and of following healthy nutrition habits. In the same way, education and further training has been one of the priorities for the company. In 2015 has been founded the SanLucar Academy in Ecuador, after the take-off in Spain of this employee training project.

From 3rd to 5th February, SanLucar will give extended information about these and further projects at the Fruit Logistica (hall 6.2-stand C07) where the report will be available in three languages (English, German, Spanish).

This report can also be downloaded from the SanLucar homepage next 15th of February.

For further information: http://www.sanlucar.com/fruit/?lang=en

Image: the cover of SanLucar’s 2013/15 corporate responsibility report
Explanation of the picture: “In Valencia, July 2015, on the second anniversary of our soup kitchen El Puchero, we asked 20 children to draw their idea of a beautiful world.“