The beginnings of Reybanpac were linked to the opening of new markets for Ecuadorian bananas, such as China, the German Democratic Republic and Russia. Since then, Reybanpac has focused its commercial strategy on market diversification, moving forward within the value chain, and a premium and sustainable offer that adds value for its customers. Favorita is Reybanpac’s star brand.
CEO, Vicente Wong, highlights that “Reybanpac is a purpose-driven company that seeks the well-being and development of its more than six thousand workers, as well as generating a positive impact on its environment. To sustain this commitment, the company is in constant innovation, implements productivity programs and works with responsibility and transparency, based on solid solvency and liquidity indices. These actions are part of a sustainable development plan that integrates economic growth with social and environmental responsibility.”
In 2022, Reybanpac exported more than 27 million boxes to over 30 destinations in five continents. With a 34 % share, Europe is its main market.
The executive director of AEBE, José Antonio Hidalgo, pointed out that the Banana Awards were created to recognize the performance and sustainability of the banana export industry. In this second edition, companies belonging to its value chain were also awarded. The entire qualification and results process were audited by Deloitte.
Reybanpac is one of the leading producers-exporters of Premium Bananas in Ecuador. Its flagship brand, Favorita, is distributed in 5 continents. With 45 years of experience, Reybanpac governs its business model in the principles of sustainable production and compliance with the highest quality standards.