Report finds Amazon to be price leader in groceries

Thu 21/11/2019 by Richard Wilkinson

A study of online grocery retailers has found that Amazon leads the way in terms of price. Examining over 12,500 products in 16 categories, available online at,, and, and other leading specialist retailers, the Profitero study found that Amazon was the cheapest, followed by supermarket chain Kroger.

According to the report:

“Kroger averaged 1.6% more expensive than Amazon on 156 exactly matched products; Jet was 3.5% more expensive on 133 products; Walmart was 6.2% more expensive on 172 products; Instacart was 10.7% more expensive on 137 products; and Target was 11.6% more expensive on 153 products.”

Meanwhile, in a move that will put further pressure on its rivals, Amazon has announced it is to offer free grocery delivery for Prime members, thereby eliminating its monthly fee for Amazon Fresh.

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