Morrisons teams up with Kissabel for Halloween treat
Morrisons will be marketing red-fleshed Kissabel apples this month as part of Halloween promotions. The limited-edition apples are selling for 99p for a pack of three, and the supermarket believes the red flesh will make them attractive for using in traditional Halloween games such as apple bobbing and apple on a string. The retailer also suggested the fruit can be paired with new Nightmare on Market Street Cheddar Cheese to create Halloween party cheese boards.
Fi Mitchell, seasonal trade planner at Morrisons, said:
We’re thrilled to welcome two new spooky additions to our Halloween range. The Nightmare on Market Street Cheddar Cheese and the Kissabel apples pair perfectly together on cheese boards or can be enjoyed on their own. Both are sure to be crowd pleasers and keep everyone happy this Halloween.