German discounter Aldi has seen its complaint about a Tesco press ad dropped by the Advertising Standards Authority (ASA). The issue relates to an ad that appeared in July 2020, […]
Thu 22/07/2021 by Richard Wilkinson
After several years of marketing in Spain, the organoleptic qualities of Ambrosia™ apples are already known, valued and appreciated by consumers for their sweet and low-acid taste. The apples’ appearance […]
Tue 21/12/2021 by Ambrosia - Translation Richard Wilkinson
For the second consecutive year, Ambrosia™ is focused on the medium of television to publicise its excellent organoleptic qualities as well as its healthy properties through a conventional 20-second spot […]
Thu 20/01/2022 by Ambrosia™ - Translation by Richard Wilkinson
California Table Grape Commission
An online ASIAFRUIT CONGRESS was held last week on 28-29 September. Day two of the event examined consumer and retail trends, health messaging, e-commerce and sustainable packaging all came under […]
Tue 05/10/2021 by Richard Wilkinson
FruitVegetablesEUROPE organized a congress in Madrid addressing the #LONGLIFECHALLENGE, with the collaboration of several Olympic medallists.
Thu 02/12/2021 by Amanda Cardinal
Antonio Pronostico/European Union and CSO Italy
Despite weather problems limiting production, Mediterranean kiwi fruit continues to be appreciated all over the world thanks to its superior quality and taste. Funded by the EU, CSO Italy, and […]
Thu 27/01/2022 by Richard Wilkinson
VOG is celebrating 25 years of the Marlene® brand and the start of the new season with an outdoors initiative dedicated to the colours of autumn.
Fri 10/12/2021 by Gabriele Orsi
The What We Eat Foundation was launched last week, with the aim of uniting the sector and putting fruit and vegetables in its rightful place.
Wed 20/10/2021 by Richard Wilkinson
As is the case every summer season, Zespri has created exclusive materials to enhance the visibility of its products in greengrocers and encourage their purchase, thus helping professionals in the […]