VOG
From the Aroma Wheel to the apple in haute cuisine: with new promotional materials and the collaboration of three-Michelin-starred chef Norbert Niederkofler, the daughter of the Alps is continuing its journey towards a new way of presenting the apple category
Thu 11/05/2023 by VOG - Marlene®
Orri
The new image is aimed at identifying Orri as a mandarin variety and maintaining its position within the world of citrus. The promotional campaign in the professional field aims to reach over 10,000 fresh produce specialists throughout Spain.
Mon 20/02/2023 by Orri
VOG
The brand will be supporting the Ski World Cup and Biathlon champion Dorothea Wierer. The marketing activities for the winter season also include campaigns in Italy, Sweden and Norway.
Wed 25/01/2023 by VOG
Ambrosia
Once again, the Ambrosia™ apple brand has launched a campaign full of gifts, surprises and raffles aimed at end consumers. Through these communication activities, Ambrosia™ aims to boost sales and keep demand active, while demonstrating its strong commitment to all the actors involved in the distribution process.
Thu 22/12/2022 by Don Pawanco
Kanzi
This season’s Kanzi crop is looking great so far, with the season set to kick off in early October with optimum volumes and quality levels. The outlook is also positive […]
Wed 09/11/2022 by Pierre Escodo
Blue Whale
After its successful launch in Asia three years ago, Candine is now among Blue Whale’s most promising varieties, with the company holding exclusive production rights for France. European markets like the UK and Germany are also […]
Wed 02/11/2022 by Pierre Escodo
Morrisons
Morrisons will be marketing red-fleshed Kissabel apples this month as part of Halloween promotions. The limited-edition apples are selling for 99p for a pack of three, and the supermarket believes […]
Tue 18/10/2022 by Richard Wilkinson
Hoogstraten
The major European berry organisation reported a record turnover of €302 million in 2021, of which 44% derived from sales of strawberries (32,000 tons), which were followed by tomatoes (nearly 100,000 tons) and peppers (25,000 tons), with the remaining 5% relating to other berries. However, unlike last year, this season has been disrupted […]
Sun 16/10/2022 by Pierre Escodo
Rijk Zwaan
Key trends and developments in the melon category will be examined during an event hosted by Rijk Zwaan near Bangkok on 1 November, the day before Asia Fruit Logistica opens […]
Wed 05/10/2022 by Richard Wilkinson
SanLucar
(Valencia, May 2022). – It promises to be a sweet, cinematic summer fairy tale. SanLucar, the premium brand for fruit and vegetables, starts its summer promotion this year with the […]
Mon 30/05/2022 by SanLucar
