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Promotion campaigns
Spain’s grape sector has experienced spiralling production costs, with the logistics crisis driving up prices. Transport has become much more difficult and expensive, in part due to the war in Ukraine. This season’s expected harvest of 200,000 tons will start at the end of June, one week later than last year. Spain exports approximately 60% of its total table grape output.
Sun 23/10/2022 by Gloria Zorrilla
Morrisons teams up with Kissabel for Halloween treat
Morrisons will be marketing red-fleshed Kissabel apples this month as part of Halloween promotions. The limited-edition apples are selling for 99p for a pack of three, and the supermarket believes […]
Tue 18/10/2022 by Richard Wilkinson
Porbatata, Miss Tata continues to add value to Spanish potatoes
Created by Porbatata (Portuguese Potato Association), Miss Tata was present at Fruit Logistica Berlin 2022 as part of a project to promote Portuguese potatoes in foreign markets. The promotion is supported by the Portugal 2020 project within the scope of the […]
Thu 13/10/2022 by Belén Barbini
RAMBOOS® go Scary and Sweet for Halloween
Grocers add Seasonal Merchandising Options with Goldenberry Farms™
Mon 26/09/2022 by Goldenberry Farms™
Melon de Autor, offers premium melon all year round
The Melon de Autor group is a team of professionals who are passionate about offering premium melons all year round. “In the premium segment, we have the Le Petit Autor […]
Mon 30/05/2022 by Gloria Zorrilla
Thailand to harness soft power of fruit
The Thai government has announced plans to expand promotional efforts in an effort to increase fruit exports and develop the country’s international standing.
Wed 27/04/2022 by Richard Wilkinson
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Trasmed focuses on freedom, leadership and sustainability
Trasmed’s new campaign represents a declaration of intent to transmit the three main axes of its business philosophy: freedom, leadership and sustainability. With this advertising initiative, Trasmed aims to reflect […]
Thu 21/04/2022 by Richard Wilkinson
Mercadona commits to supporting Spanish avocado sector and fair practices
Spain’s leading supermarket chain Mercadona has pledged to purchase 30% more Spanish-grown avocados this season, taking the total to over 8,400 tons. In a statement, the retailer said it is committed to sourcing fresh fruits […]
Tue 15/02/2022 by Richard Wilkinson
Kantar to host webinar on winning communications during major events
This year too, there will be many moments of great attention from consumers, moments in which brands will test themselves to communicate as effectively as possible with their audience, which […]
Mon 31/01/2022 by Richard Wilkinson
The European Art of Taste project boosts Italian kiwifruit in Asia
Despite weather problems limiting production, Mediterranean kiwi fruit continues to be appreciated all over the world thanks to its superior quality and taste. Funded by the EU, CSO Italy, and […]
Thu 27/01/2022 by Richard Wilkinson
Restaurants, farmers and food manufacturers see boost in UK public trust following pandemic
Caterers and restaurants saw a significant boost to public trust in the past year because of the pandemic, according to a new survey of trust in the food industry funded by EIT Food.
Fri 10/12/2021 by Tim Mayo/EIT
VOG celebrates 25 years of Marlene® with new communication campaign
VOG is celebrating 25 years of the Marlene® brand and the start of the new season with an outdoors initiative dedicated to the colours of autumn.
Fri 10/12/2021 by Gabriele Orsi
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