Improving fruit shelf life with newly developed sticker

Wed 15/04/2020 by Richard Wilkinson
Improving fruit shelf life with newly developed sticker

StixFresh is advancing the fresh food sector with its latest innovation, a 100% natural and safe sticker that can be applied to a large variety of produce, such as apples, pears, avocados, kiwis, mangoes, and oranges, to name but a few. It was Kuala Lumpur-based innovator Zhafri Zainudin’s curiosity and sheer determination that allowed him to develop a solution that can ultimately extend fresh produce shelf life and reduce waste.

Plants have their own way of naturally protecting themselves from degradation. This extracted compound became the basis of StixFresh technology which prevents premature rotting and extends the shelf life of fresh fruits by up to 14 days.

Zainudin’s discovery caught the attention of co-founder Moody Soliman, whom he met at a conference in Dubai. Thanks to this partnership, StixFresh has begun pilot studies in the US, Germany, Belgium, the Netherlands and Brazil, targeting various players in the food chain, from producers to packers, and even to distributors. The company has secured seed funding with the goal of launching the product in 2020.

Established in 2017, StixFresh has dual headquarters based in the US and in Belgium. The company is continuously innovating to cover more products in the market, thereby helping eliminate food waste and save the environment. For inquiries: Moody Soliman, 001- 612- 598- 8889;;

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