FRUITOP: Press Event at Dubai 2019

Tue 19/11/2019 by Richard Wilkinson
Magdalini Chatzi, Project Manager at NOVACERT, Greece, speaking at

On November 13th 2019, a very successful presentation of the European campaign ‘’FRUITOP’’ took place at Radisson Blu Hotel, Dubai Deira Creek. The event was attended by more than 90 people, consisting of representatives from major fresh fruit import companies, distributors, retailers, chefs, bloggers and journalists, who had the opportunity to learn about the importance of consumption of the European fresh fruits produced in Greece.

The event honored with the presence of the Head of the Greek Embassy for Commercial and Trade affairs, Mrs. Kostopoulou Maria.

The key note speaker Mr. Orfanos Takis (journalist and editor of Froutonea magazine) presented elements related to the cultivation and production of the fresh fruits (peaches, nectarines, kiwis, cherries, apples, grapes etc) promoted by “FRUITOP” European campaign, as well as all the necessary systems of integrated management and certification adopted by the producers of the participating coops. Especially, regarding safety standards, it was noted that the fruits produced in Greece, closely follow the European legislation and are certified with ISO 9001, ISO 22000 (HACCP), ISO 14001, BRC, IFS, ensuring the correct procedure at all stages of production, packaging and marketing. Cultivation is based on certified integrated management systems such as AGRO 2, and under internationally recognized protocols like GlobalGap ensuring the limited use of pesticides and fertilizers, in order to protect the consumer and the environment as well.

On behalf of the implementation body of the campaign, NOVACERT ltd. – one of the largest Greek consulting companies for promoting European products from the agri-food sector –  Mrs. Chatzi Magdalini introduced to the audience the main objectives of the campaign, that will be achieved by implementing numerous promotional actions in order to increase branding and marketing value of the European fresh fruits produced in Greece, as both factors are very essential in the highly competitive and demanding market of the Middle East.

Also, representatives of the Association of Producer Organizations of the project, attended the event, namely, Mr. Koutliampas Nikolaos, Mr. Balanis Efthymis, Mr. Poulianas Nikolaos, and Mr. Tziouras Vasileios  from ASEPOP Velventos,  Mr.Nikolaos Mavridis  from the Agricultural Cooperative “Quality – Simvolo” and Mr. Samaras Dimitrios from the Agricultural Cooperative of Zagora. Afterwards, a live cooking show took place where two chefs prepared sushi filled with fresh fruits and then dinner was served.

The event took place while “FRUITOP” participates at WOP Dubai 2019, from November 12th until 14th, 2019.  

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