The number two Moroccan group reports good growth of about 25% for its exports this season, with up to over 120,000 tons exported. ‘Small fruit’ such as clementines and tangerines account for about 70% of the volume.
“In 5 years, the production potential of our members will grow by 35-40% thanks to new plantations,” said the group’s commercial director, Mbarek Blileg. Fresh Fruit’s members are: GPA, SKS, Priagrus, M’Brouka, Agrumar Souss and Coop Zaouia.
The group’s business strategy is to diversify markets. Eastern Europe (Russia) still represents the bulk of sales, followed by the United States and Canada for about 25%, the Nordic countries 5%, the Middle East 5% and Africa 5%.
“Our goal today is to develop our sales in Latin America and China.”