Aurora Fresh begins a year of many challenges, with a special focus on Asia. Already present in markets such as Europe, which accounts for almost half of its exports, as well as in the US and Canada, the firm’s goal is to export mango to Japan in 2019.
“This is a very demanding market, but we can comply with the required quality levels,” said Armando Figueroa, operations manager at the third-generation family business of Mexican avocado and mango producers. “We are very close to the US, so there is a lot of competition to get to that market, which is why we are seeking alternative destinations. We have been growing gradually, experimenting and expanding. Eventually, we want to get to China, but the limitation is that our country still has no commercial treaty to export mango to that market.”
With a commercial window that runs from February to August, and 800 hectares of fruit production, in the last campaign, Aurora Fresh produced 80,000 boxes of mango of the Ataulfo, Kent, Tommy and Haden varieties, and organic and conventional avocado, available all year round. As an added value, Figueroa said,
“We have great synergy with the producers. We always try to support them as much as possible by offering good advice.” The Aurora Fresh brand is being patented this year to establish it in the international markets.