© Mission Produce
Mission Produce and Mr. Avocado have sent the first-ever shipment of avocados to China from California. The market access was granted for avocados from California following years of negotiation and planning between the California Avocado Commission, the USDA and the government of China.
Steve Barnard, CEO and founder of Mission Produce, said: “Mission was the first to send avocados to China from Peru, Chile and Colombia – and now we’re the first to send from California. Our goal is to provide a year-round supply of the world’s finest avocados, and now we’re doing so with more volumes and availability than before.”
John Wang, CEO of Mr. Avocado, said: “Sourcing from the premium source of California will open more opportunity for Chinese retailers to capitalise on the lucrative and healthy avocado. California avocados are high quality in late winter to early spring, which hits the market in perfect time to allow consumers the ability to enjoy a great tasting piece of fruit year round.”
Transit time from California to China takes 14-16 days by sea. California avocados in China are expected to be available at Ole, Rainbow Supermarket, Aldi China, JD.com, Seven Fresh and Pagoda stores.
© Fresh Fruit
The outbreak of the COVID-19 has affected trade between Vietnam and China. “The last two weeks were challenging, the borders were closed and have affected our deliveries even though it’s not our main market,” said John Nguyen, Director of Fresh Fruit Vietnam. Since the outbreak in the Lunar New Year, the borders between the two countries have temporarily been closed, and truck deliveries have been diverted to ports. The company currently exports dragon fruits, coconut, potatoes, mango, and durian to its Chinese customers.
Aside from China, Fresh Fruit also exports tropical fruits to North America, Europe, South East Asia, and India. The outbreak has affected the market demand for imported fruits in these countries, which is why the volume of exported fruits is not expected to surpass last year’s performance. The summer season is also expected to halt production for some fruits, with the focus now shifting to exporting harvested produce.
The US has loosened its regulations on imported fruits, and more types are now being introduced. The outbreak in China has propelled Vietnam as the leading exporter of tropical fruits in Russia for the time being. Currently, Russia’s top imports are pomelo, taro, and ginger. New opportunities are also arising in Dubai, Qatar, and South Korea.
Freshfruit Vietnam was established by the Cao Thanh Phat Company to deliver the freshest fruits to the market. Freshfruit Vietnam is committed to precision and speed in the distribution and export of tropical fruits to countries all over the world.
© Fresh Fruit
For inquiries, contact: John Nguyen; 0084-984-300-509; email@example.com
Aurora Fresh begins a year of many challenges, with a special focus on Asia. Already present in markets such as Europe, which accounts for almost half of its exports, as well as in the US and Canada, the firm’s goal is to export mango to Japan in 2019. “This is a very demanding market, but we can comply with the required quality levels,” said Armando Figueroa, operations manager at the third-generation family business of Mexican avocado and mango producers. “We are very close to the US, so there is a lot of competition to get to that market, which is why we are seeking alternative destinations. We have been growing gradually, experimenting and expanding. Eventually, we want to get to China, but the limitation is that our country still has no commercial treaty to export mango to that market.” With a commercial window that runs from February to August, and 800 hectares of fruit production, in the last campaign, Aurora Fresh produced 80,000 boxes of mango of the Ataulfo, Kent, Tommy and Haden varieties, and organic and conventional avocado, available all year round. As an added value, Figueroa said, “We have great synergy with the producers. We always try to support them as much as possible by offering good advice.” The Aurora Fresh brand is being patented this year to establish it in the international markets.
The 35th edition of Macfrut was an extraordinary occasion, with attendance at the three-day event up 15% to 43,000, 25% of whom came from abroad. Within the expo, the Tropical Fruit Congress was held for the first time, gathering 300 professionals from the global mango and avocado supply chains. Renzo Piraccini, president of Macfrut, said, “This year we hosted a trade fair that generates business not only during this event but also throughout the year.”
Macfrut was also a great opportunity for Colombia. Adriana Senior Mojica, president of CCI Colombia, said, “Colombia had 25 companies at the event producing tropical fruits of great interest to Italy and the world. At Macfrut 2018, we managed to attract new customers not only from Europe but also from China, Abu Dhabi and South Korea.” Great enthusiasm was also expressed by the delegation from Uzbekistan, represented by Ulugbek Bekchanov: “This was our second year in a row at Macfrut. This year we decided to set up a collective stand so that three companies could exhibit their fresh and dried fruits. Professionals from all over the world, especially from Eastern European countries, Asia, the Persian Gulf and our long-term customers from Russia showed interest in our products Therefore, it was a very fruitful trade fair for us, certainly the best one this year.’
The next edition of Macfrut will be held from 8 to 10 May 2019 at the Rimini Expo Centre.
Thailand is the world’s largest producer of tropical fruits, with China its largest export destination. Thailand also imports large quantities of temperate fruits from China. Data from 2017 show that Thailand’s fruit production was worth US$3.3 billion, while total exports reached US$1.2 billion. Its main exported fruit products are durian (41%), longan (21%) and mangosteen (12%). Good transport networks have allowed a booming trade to develop between the two countries in recent years.
Thailand is also one of the world’s largest pineapple producers, accounting for one fifth of global production, exported as fresh fruit and canned goods. Thai pineapple is available all year round, growing best in sandy soil. In recent years, Thailand’s small pineapple has become very popular in China. Thailand is also the world’s largest producer and exporter of durian. Its major varieties are MonThong, KanYao, Kradum and Chani. Durian is a more pricey fruit with a high sugar content.
With a 25-year track record in the export market for exotic fruits, Ocati is a family business from Colombia that has gained access to the most demanding markets such as the US, Central America, Europe, Asia and the Middle East. The range of fruits on offer includes Cape gooseberry (aka physalis or golden berries) and passion fruit, dragon fruit, soursop, baby banana, tamarillo and gulupa, among others. Fabio Contreras Medina explains: “Our chain is 100% quality-focused and we are interested in getting closer to the final consumer, getting to know them, to find out how we can look after them and provide them with what they seek.” On one hand Ocati is supplying convenience and ready-to-eat products, and on the other, taking its first steps in organic production. Nevertheless, “First, we want the consumer to get to know the exotic fruit, before offering them an added value of this fruit that they already know.” So, although Contreras Medina points out an increase in sales and presence in the different markets, the current campaign is focusing on better management of contact with the end consumer, with a view to encouraging future sales.