Apple and Pear Australia Limited (APAL), Brandt’s Fruit Trees (BFT) and Pink Lady America (PLA) are pleased to announce a Commercial Agreement between the parties to develop trade between the US/Mexico and the broader global Pink Lady® network.
The Agreement establishes APAL as the exclusive Master Licensee for trade to and from the US and Mexico and as the Manager, Administrator and Licensor of all commercial activities to give effect to trade between US/Mexico and the global Pink Lady® network.
The Commercial Agreement combines the interests, capability and capacity of the respective parties and provides a wonderful opportunity for the Pink Lady® brand to leverage and build on its current position as the world’s most popular fresh produce brand.
Lynnell Brandt, President and Founder of Brandt’s Fruit Trees and President of Pink Lady America, was quoted as saying “we are very excited as to this opportunity to more effectively build the brand globally by working together. This will be beneficial to all stakeholders in the chain of offering Pink Lady® brand apples to the consumers everywhere possible”.
Phil Turnbull, the Chief Executive Officer of Apple and Pear Australia Limited (APAL was quoted as saying “this agreement aligns our commercial goals for the benefit of the entire Pink Lady network and lays the foundations for future success with a framework that provides clarity for market development and brand growth”.
The agreement gives strength to the total Pink Lady® network by completing a fully integrated and linked global network.
Andrew Hooke, APAL Chief Operations Officer was quoted as saying ‘this is a very exciting and significant step for our respective organisations and for the broader Pink Lady® global network. This brings about alignment across the globe and wonderful commercial opportunities for all concerned”.