On Saturday, October 24, the sponsors of Operation Adopt a Tree were in the orchards to harvest Pink Lady® apples. The Adopt a Tree campaign has been a resounding success over the past two years, with consumers eager to better understand the origin of the products and to meet the Pink Lady® producers. This mechanism offers consumers the opportunity to sponsor a Pink Lady® tree in an orchard near their home. Thus, the 400 consumers who adopted a Pink Lady® tree last March received year-round live information from the producer on the apple cycle and came to pick their Pink Lady apples during the harvest.
Proximity and transparency are some of the key values that have driven Pink Lady® since its inception. A true moment of sharing between consumers and passionate producers, this operation is in line with one of the four pillars of the Pink Lady® charter: the relationship with the consumer. The initiative will be renewed next season.