Four years after its launch, the sweet and seedless easy peeler brand, ClemenGold, is enjoying an enviable position on the shelves of selected Canadian, European and Chinese retailers. Quality, innovation, strong partnerships and sustainability lie at the heart of this easy peeler brand.
Sun ripened and hand-picked by selected growers from South Africa and Spain, as well Australia, Peru and even Morocco; this bright orange citrus fruit, with its lovely peel, has a special taste profile with a well-balanced acid to sugar ratio. ClemenGold also has an excellent shelf life.
“The core value of this easy peeler brand is ensuring that only consistently good eating quality fruit is marked and supplied as ClemenGold. To ensure this, quality inspections are conducted on three levels: at source, on arrival in the marketplace and in-store,” says Michelle Kruger, Global Brand Director at ClemenGold.
With the Citrus Black Spot issue in the EU breathing heavily down the neck of some ClemenGold supply countries, new markets are being explored, and securing the supply of good quality, ‘healthy’ fruit is crucial.
The ClemenGold brand has thus far only included the Nadorcott variety, and the original raison d’être for the trademark was to differentiate and protect the value of good quality for Nadorcott in the face of a growing volume of varied quality.
But to stay ahead of the curve, businesses have to take risks and innovate. New varieties that fit the ClemenGold profile are currently being experimented with and some are already beyond the trial phase.
The leading group from Emilia Romagna (Italy) has had a good summer season so far. Apofruit’s commercial manager, Ilenio Bastoni, declared: “Currently (July 2013) we are seeing a slight reduction.
“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”
Given the demand in Europe for a global supply of fresh fruits and vegetables, C.H. Robinson Worldwide, Inc., one of the world’s largest produce sourcing and logistics companies, has promoted Gary York
The Breda importer Wilko Fruit has built up its significant stake in the Dutch market by specializing in summer fruit, and much more so today. It is increasing its portfolio of cherries and berries, supplying 12 months
A rising tide lifts all boats. C.H. Robinson Europe continues to focus on growing the temperature controlled business on the continent while also introducing new agricultural commodities and leadership in the region.