With its brand L'Orto di Eleonora, Campidanese has combined the success of the Corallo melon with Eleonora, the innovative seedless watermelon. “Eleonora is our seedless watermelon with a long shelf life. Its high level of sweetness is produced by the Sardinian soils in which it is grown. Sizes range from 4 kg to 8 kg, depending on the customer or the season. Meanwhile, Corallo is enjoying great success among consumers. Our super-sweet melon which won the 2019 Macfrut Award immediately took off thanks to its reduced size of between 1.8 kg and 2 kg.

La California has continued to develop its melon production project in Peru. “For the third year, we are continuing tests in Peru on 5 hectares of Saporito melons. The results are very good thanks to the climate and the suitable soil that prevent fungus formation. With this production, we plan to cover the calendar window not covered by Brazilian melons, which generally last up to February. So these melons from Peru will be supplied from March to April, at which point they will be joined by Spanish and Italian fruit in May and June," said general manager, Giuseppe Galluccio.

Giuliano has launched Staccato®, a new late cherry that extends the production calendar until the end of July. Meanwhile, its 2020 campaign has got off to an early start. "The 2020 campaign is 10-15 days early. Our calendar begins with the traditional Bigarreaux, the first variety to be harvested in our area, then continues with Giorgia, the jewel of the intermediate phase, followed by the Ferrovia variety, the most appreciated and sold cherry, which takes over for a month of the campaign.

© Eurofresh Distribution

Kiwifruit is currently enjoying a spell of great popularity across the world, and its period in the limelight is set to continue. Demand is increasing in the major markets, thanks partly to its central role in the booming fruit juice industry and its attractiveness for health-conscious consumers. The growth in the world’s kiwi markets is also being driven by the sector’s constant innovation. Yellow kiwis have enjoyed great success in Asian markets, particularly in China, where consumers prefer sweet-tasting fruits.

Image source: Origine Group /// PRESS RELEASE

The top-quality brand of Origine Group for the first time in Walmart shops and online in China

Alessandro Zampagna (managing director at Origine Group) /// © Eurofresh Distribution

The Origine Group has made exceptional progress with Italian kiwi this season. Despite the Covid-19 pandemic coming in the middle of the season, sales are up sharply.

Although the south of Italy is home to the largest areas (Caserta and Policorese) for the country’s strawberry cultivation, Romagna, the historical cradle of Italian strawberry cultivation, remains essential for the cultivation of high-chill June bearer varieties.

                                                                                                                                                                                          Press Release

The testimony of two producers from the Cesena area. Loris Benvenuti: "Lycia, a strawberry suitable for the North, but resembling those cultivated in the South!” Antonio Benzi: "Sibilla is conquering also Northern European Markets.”