DIA reaps rewards of new retail strategy

DIA reaps rewards of new retail strategy

Published on Oct 20th, 2020

Spanish retailer DIA recorded a 7.6% rise in like-for-like sales in Spain in the third quarter, thanks to an enhanced offer and updated franchise model. According to European Supermarket Magazine, DIA also posted like-for-like sales rises in Portugal (+1.1%) and Brazil (+17.5%), while in Argentina, sales were down 3.5% in the quarter. 

DIA expands its online business in Barcelona

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