Spanish retailer DIA recorded a 7.6% rise in like-for-like sales in Spain in the third quarter, thanks to an enhanced offer and updated franchise model. According to European Supermarket Magazine, DIA also posted like-for-like sales rises in Portugal (+1.1%) and Brazil (+17.5%), while in Argentina, sales were down 3.5% in the quarter.
DIA reaps rewards of new retail strategy
DIA expands its online business in Barcelona
DIA has expanded its online shopping business with the launch of an online platform in Barcelona,
In a press release, DIA said that having rolled out this experience in Madrid and Málaga, it is now making its online business available to reach a potential 4 million consumers in Barcelona.