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20% higher sales of Zespri’s New Zealand kiwis forecast in Europe

20% higher sales of Zespri’s New Zealand kiwis forecast in Europe © Zespri

© Zespri

 

Zespri expects a record season for sales of New Zealand-grown kiwifruit, the first batches of which landed in Europe at the Port of Zeebrugge, Netherlands, on 18th April. The 7,000-pallet consignment of SunGold is aboard MV Cool Eagle, a new specialised reefer vessel built by Cool Carriers and the largest vessel to carry Zespri kiwifruit to date, reports Eurofruit. The first green kiwi should arrive in May.

Giorgio Comino, Zespri’s executive officer Europe and North America, said MV Cool Eagle is the first of five planned charter reefer vessels to Northern Europe under Zespri’s shipping programme this season. “There’s been good pollination and rainfall after pollination this season, which has helped with fruit sizing and it’s looking like another great-tasting crop. This season we’re expecting to supply nearly 20% more Zespri SunGold kiwifruit to Europe, reflecting the continued growth in demand for the variety, and around the same level of green as last season.”

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Zespri launches SunGold marketing drive in North America

Zespri launches SunGold marketing drive in North America
Photo: Zespri

Zespri has commenced its 2021 SunGold kiwifruit marketing campaign in North America, with the first fruit to arrive in mid-May. According to Zespri, SunGold is now the top-growing kiwifruit and retailers can drive sales by making it easier to find. Shoppers are better able to locate SunGold in the produce section with its newly designed vertical packaging, which is stackable and easier to merchandise.

Shopper marketing manager Sarah Deaton said: “Zespri is the world leader in premium kiwifruit and our kiwi is outpacing total fruit growth by eight points. With Zespri SunGold Kiwifruit we achieved 47% sales growth through 2020 and there is continued high consumer demand making it a basket value driver. Our market development managers are available to help retailers develop in-store promotions created specifically for their shoppers to increase sales.”

To build on the success of its popular SunGold Kiwifruit variety, Zespri is introducing “Taste It To Believe It,” a 360º marketing campaign highlighting the unexpected flavour experience consumers have when they try a SunGold kiwifruit for the first time.

Consumers will be enticed to try Zespri SunGold Kiwifruit through various touchpoints during Zespri’s consumer sampling programme across the US. The digital component will include social, email, online video and display advertising in addition to driving trial with Free Standing Inserts, direct mail, Ibotta and coupons.com campaign and event activations. The consumer campaign will carry through Zespri’s updated creative on the in-store display showing the yellow, juicy texture of SunGold kiwifruit and “Tastes Like Wow” graphics along with nutritional information.

“The bold graphic on the packaging sleeve and display captures the burst of flavour consumers get when they bite into Zespri SunGold Kiwifruit,” said Deaton. 

Retailers are encouraged to build large, eye-catching displays in and out of the produce section to drive incremental sales. As an example, one retailer featured Zespri SunGold Kiwifruit for a month, which included a TPR and three display bins at the front of the store.

 

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First shipment of record ZespriTM Kiwifruit crop is due to arrive in Europe

First shipment of record ZespriTM Kiwifruit crop is due to arrive in Europe
PRESS RELEASE

The first shipment of what is expected to be a record season of New Zealand-grown ZespriTM Kiwifruit is on route to Europe.

The fruit is aboard MV Cool Eagle, a new specialised reefer vessel built by Cool Carriers, with the ship expected to arrive on Sunday 18 April. MV Cool Eagle is one of a series of five ships that are the largest reefer vessels ever built and will carry over 7,000 pallets of fruit making MV Cool Eagle the largest vessel to carry ZespriTM Kiwifruit to date. The vessel will discharge her cargo of fresh Zespri SunGoldTM Kiwifruit in the Port of Zeebrugge, Belgium.

The first shipment of Zespri Green Kiwifruit is expected to leave for Europe in May.

Giorgio Comino, Zespri Executive Officer Europe and North America, says MV Cool Eagle is the first of five planned charter reefer vessels to Northern Europe under Zespri’s shipping programme this season.

“As we finish up sales of our non-New Zealand grown crop, we’re looking forward to the arrival of the MV Cool Eagle to begin our new season,” says Mr Comino.

“There’s been good pollination and rainfall after pollination this season, which has helped with fruit sizing and it’s looking like another great-tasting crop.

“This season we’re expecting to supply nearly 20 percent more Zespri SunGoldTM Kiwifruit to Europe, reflecting the continued growth in demand for the variety, and around the same level of Green as last season.”

Mr Comino says with this season’s harvest now underway across all growing regions in New Zealand, the wider kiwifruit industry was again working hard to ensure it can safely pick, pack and ship another delicious crop of ZespriTM Kiwifruit.

“There has been a tremendous effort from everyone in the kiwifruit industry to respond to the ongoing challenges posed by COVID-19,” says Mr Comino.

“While New Zealand remains in level one, the industry will again be embracing additional safety protocols and embracing enhanced hygiene practices throughout the supply chain, and concentrating on delivering more fresh, healthy fruit to its customers and consumers in Europe.”

Mr Comino confirmed that this season’s marketing campaigns would again feature the Kiwi Brothers following a successful launch in six core European markets last season.“

This year, we are integrating these popular characters on our prepacks and through promotions with our retailers.

“We’re also excited to begin rolling out new cardboard packaging lines this season, after significant investment in our Zeebrugge packing station, and this season ZespriTM will be able to offer nine million prepacks without plastic flow wrap, reflecting our commitment to sustainability.”

With the new season approaching, Mr. Comino is looking forward to again working with Zespri’s long-term suppliers and partners.

“Our suppliers and partners continue to play a major part in our successes throughout the year, and we would like to recognise them for their work delivering our fruit to consumers, despite the challenges presented by COVID-19.”

About ZespriTM

With global operating revenue of NZ$3.36 billion in 2019/20, ZespriTM is one of the world’s most successful horticulture marketing companies and the ZespriTM brand is recognised as the world leader in premium quality kiwifruit. Based in Mount Maunganui, New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ over 600 people in New Zealand, Asia, Europe and the Americas. On behalf of our 2,800 growers in New Zealand and 1,500 growers based elsewhere, ZespriTM manages kiwifruit innovation and supply management, distribution management and marketing of ZespriTM Green, Zespri SunGold TM, ZespriTM Organic, ZespriTM Gold, ZespriTM Sweet Green and ZespriTM Red Kiwifruit.

 

 

 

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Zespri appoint new North America chief and prepare to open New York office

Zespri appoint new North America chief and prepare to open New York office
Photo: Dan Riley, Market Manager North America – Zespri

Zespri has announced the opening of a New York office in 2022 and the appointment of a new chief for North America. Dan Riley will take over from Glen Arrowsmith as market manager North America in addition to launching the New York office. 

Giorgio Comino, executive officer Europe and North America, said, “We would like to thank Glen for successfully laying the foundation of our North American business. He has been a key pillar in building the business and organisation into what it is today – a thriving business with an exceptionally engaged and high-performing team. We are also excited to have Dan join our team as he brings width and depth of commercial experience and business leadership. As he builds on the strong foundation that Glen spearheaded, we can bring our growth to the next level in the coming years.”

Prior to joining Zespri, Riley held various sales roles at PespsiCo, Nestle’ Waters and Coca Cola, where he progressed to the role of Regional Director, Venturing and Emerging Brands. He has a strong background in sales leadership across mature and emerging brands; coaching and developing sales teams; building distribution networks; and nurturing consumer relationships.

His more recent positions include entrepreneurial start-ups including Vice President of National Sales with Cloud Water brands.

“I am excited to be joining such an outstanding organization as Zespri. I feel privileged to have the opportunity to lead this exceptional brand team in North America, and I look forward to supporting and strengthening our distributor and customer partnerships at the start of the new season and beyond,” said Riley.

 

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Zespri accused of intimidating behaviour toward Kiwifruit NZ to secure China deal

Zespri accused of intimidating behaviour toward Kiwifruit NZ to secure China deal
Photo by Robertson from Stuff.co.nz

Zespri has been accused of attempting to pressurise industry regulator Kiwifruit NZ into “rubber-stamping” a contentious business deal in China, according to Stuff.co.nz. The accusation relates to a phone call described as “threatening” by Kiwifruit NZ’s chairperson, Kristy McDonald, following a rejection of Zespri’s proposed three-year trial at buying and branding 1.95 million trays of counterfeit SunGold kiwifruit grown in China on vines stolen from the company. 

In her reply, McDonald wrote: “Your comments that this is urgent, must be approved by Christmas and that we should not (you said ”must not”) use external expert advisers is remarkable. KNZ has not even considered the proposed activity yet you are most certainly getting well ahead of yourself in trying to control the outcome of a process that is not yours to control and has not even started. We will work as expeditiously as we can. What we will not do is bow to threats, bullying and intimidation.”

Asked for comment, Zespri Chairman Bruce Cameron said, “The letter was written following a discussion in November about the process we were going through as we sought regulatory approval to allow us to act on the plantings. I reject the way the conversation has been characterised but acknowledge the concerns raised by the Chair of KNZ. Zespri respects the critical role the regulator KNZ plays in the industry.”

Zespri has announced that it will reformulate its proposal and apply once again for approval.

 

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Healthy nutrition and school support for children: Zespri Europe supports the Hamburg ARCHE

Healthy nutrition and school support for children: Zespri Europe supports the Hamburg ARCHE
Photo: Zespri Europe

For many children from socially disadvantaged families there are neither regular hot meals nor suitable learning conditions at home. The Corona crisis has further accellerated this situation – but social institutions work daily to accommodate these children and give them a new perspective. Kiwi producer Zespri™ is now supporting the Hamburg ARCHE with 45,000 euros to implement two projects. 

“At Zespri, we recognize how fortunate we’ve been during this extraordinary year.

That’s why the European team, guided by our purpose, i.e. helping people, communities, and the environment around the world thrive through the goodness of kiwifruit decided to explore a new way of celebrating the traditional holiday season”, states Giorgio Comino, Executive Officer ENA at Zespri. “Moving forward, each year we’ll be selecting a different European charity that is dedicated to helping people, society and the environment thrive, echoing the best qualities of kiwifruit. We’ve asked each of our markets to assist with that process and to nominate local organizations that operate aligned with our own company values; guardianship and personal connections.”

Zespri™ will finance two projects of the German charity, Die ARCHE from now on, which support children and their families in their everyday life and give the children the possibility to develop their potentials despite difficult starting conditions.

 ARCHE Project “Healthy Eating”

 The ARCHE offers a warm lunch every day at the Hamburg locations Jenfeld, Billstedt and Harburg, where the children can talk about their everyday school life and at the same time learn more about healthy nutrition. Since there is also a great need for evening meals, the ARCHE Hamburg started the project “Dinner for children and adolescents from socially deprived families” in 2012, in which an evening meal is prepared together. In cooking courses, the children also learn how to prepare healthy meals independently and thus pass on their newly acquired knowledge to their families.

 ARCHE Project “School Support”

 Children from educationally disadvantaged homes have little school support at home, and often there is a lack of materials and a suitable, quiet place to work. The ARCHE Hamburg offers these children rooms with suitable technical equipment, working materials and – if necessary – even school bags: On the first two school days after the summer vacations alone, the ARCHE Billstedt has provided over 250 children and young people with a school starter package containing the most necessary materials.

By the promotion of Zespri™ full and honorary learning aids and fee workers are financed beyond that, who support the children with homework assistance, tutoring, reading promotion programs and company to learning therapies. Helping people, communities, and the environment around the world thrive through the goodness of kiwifruit.

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Zespri ships 600,000 tons of New Zealand kiwis to world in 2020

Zespri ships 600,000 tons of New Zealand kiwis to world in 2020
Photo: Zespri New Zealand

New Zealand’s kiwi season draws to a close, with Zespri announcing increased exports from last season. The ciountry’s record harvest, which also commenced earlier than usual, allowed 600,000 tons of Zespri SunGold, Green and Red kiwifruit to be exported from New Zeland to over 50 countries around the world. As the Southern Hemisphere campaign ends, Zespri’s production focus now shifts to Italy, France, South Korea and Japan.

 

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Zespri™ invites us to discover a delicious way to take care of ourselves

Zespri™ invites us to discover a delicious way to take care of ourselves
Photos: Zespri™

Zespri™ continues to promote vitality as one of its main lines of communication, with the launch of the platform “Taking care of yourself is your pleasure” at the beginning of this year. On this platform, Zespri™ provides ways to take care of our bodies and our minds to feel full of vitality, and to do so without giving up pleasure. In Vitality Space, we find a virtual environment with personalised content, practical resources, positive experiences and advice developed by professionals in the field of nutrition, psychology and personal training, which will allow us to take care of ourselves while enjoying ourselves.

These contents can be adapted to each particular case and we can choose the appropriate information and advice, as well as know our vitality index. Indeed, in Vitality Space, Zespri™ includes a test developed by the multidisciplinary team of experts that devised this initiative to enable us to achieve our purpose and feel more energetic in our everyday lives.

This campaign was launched on social networks on October 20, and will also be shown on TV promotions starring an exceptional ambassador, to be aired from Monday, October 26.

 

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Dole and Zespri partner up in China

Dole and Zespri partner up in China

On 14 July, Zespri and Dole signed a strategic cooperation agreement in Shanghai, making Dole Zespri’s official distribution partner in China. The move is intended to support mutual development in this lucrative market.

Michael Jiang, general manager of Zespri Greater China, said, “We believe that Dole will provide a strong impetus for the sales growth of Zespri kiwifruits in China market and help Zespri to deepen our market structure.”

Dole has 12 distribution centres in China, handling over 90 references from 17 countries. The centres are all fitted with state-of-the-art pre-cooling, storage and computerised ripening facilities. 

Terry Chan, general manager of Dole China, said, “Zespri’s high quality requirement coincides with Dole’s core concept of ‘Quality is the foundation of our reputation’ and ‘Dole Sunshine For All’.”

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SunGold licenses in great demand

SunGold licenses in great demand

Demand among New Zealand producers to produce SunGold kiwifruit continues to surge. Farmers Weekly reports that once again, the annual offering of 700ha of new licences for producing SunGold was oversubscribed, with bids totalling 1,660ha, reflecting the ongoing optimism among growers about SunGold’s value and prospects. At NZ$400,000/ha, SunGold is the most valuable fruit license, with the next being Envy apples at around $100,000/ha. Licence income has now become an integral part of Zespri’s non-fruit earnings, accounting for $211 million, or 6% of company revenue.

Large-scale operators appear to be seeking a piece of the action. For the first time, several firms bid for over 20 hectares. Six bidders sought over 20ha, three bid for 15-20ha, and five were in the 5-10ha range. The average size of the successful bids was 2.4ha, representing a continuing gradual rise in average licence area bids from 1.5ha in 2016. Last season SunGold fruit averaged $11.86 a tray or $160,000/ha average return before costs.

Organic SunGold also continued to reflect increasing competition for growing the fruit, with the 50ha allocated averaging $219,600/ha, up from $153,000/ha last year. This year also marked the first time the Red variety was available for commercial orchards, with 150ha allocated for bidders. The round averaged $62,000/ha and again was oversubscribed, in this case by 110ha. This year, Red sales have been limited to domestic supply, and exports to Singapore and Japan.

Zespri announced a profit of $200.8 million for 2019-20.

Photo: Zespri