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De Ruiter Seeds connects to market demands

During the open day on June 3 in its Tomato Experience Centre in ‘s-Gravenzande, De Ruiter Seeds showed its visitors as many as 350 different tomato varieties, mostly De Ruiter Seeds varieties.

During the open day on June 3 in its Tomato Experience Centre in ‘s-Gravenzande, De Ruiter Seeds showed its visitors as many as 350 different tomato varieties, mostly De Ruiter Seeds varieties.

“It offers the visitors the opportunity to compare results under similar growing conditions,” said Nico van Vliet, trade partnership manager for Benelux and Germany. Data was also shared on production progress and average weight.

Wageningen University analysed the tomatoes on taste and shelf life, resulting in exchangeable data.

The open day also offered the opportunity to share market trends with visitors. Van Vliet said the segment of tomatoes under 20 grams is growing, as is that of truss tomatoes above 100 grams, but the segments in between are having a hard time – unless it is a truly special tomato.

According to De Ruiter Seeds – where vegetable varieties are bred traditionally – tomato varieties that offer either cheap tomatoes or the best taste and presentation combination are currently in demand.

During the breeding process Monsanto focuses on an optimal connection to market demands.

Exclusive plums on the vine

With that in mind De Ruiter Seeds introduced Sevance, a tomato on the vine in the medium segment, that combines very good taste and colour with a high yield. It also has excellent resistance against IR mildew.

“In all segments we offer varieties with IR mildew resistance without compromising on other qualities,” Van Vliet said.

Sevance

With the introduction of two new flavourful tomatoes, De Ruiter Seeds is also introducing a new segment. The DRTC 1003 and DRTC 2890 are mini and midi plum tomatoes on the vine.

“These are produced exclusively in North-West Europe and introduced in all of Europe,” Van Vliet said. With the fact that the plum tomatoes remain attached firmly to the vine throughout the shelf life, De Ruiter Seeds addresses a hidden frustration of the consumer and optimises customer satisfaction, thus stimulating repeat purchases.

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Air France-KLM-Martinair Cargo expects continued growth in perishables transport

Air France-KLM-Martinair Cargo and its partners serve the main freight corridors for perishables between Schiphol and perishable exporting countries such as Colombia, Ecuador, South America and Kenya.

As part of its constant bid to improve its sustainability, Air France-KLM-Martinair Cargo is experimenting with temperature control elements throughout the supply chain. Perishables director Pieter Fopma said trials have been carried out on routes from South Africa and Latin America.

“Experiments have been conducted in close cooperation with forwarders and shippers, for instance on the Nairobi-Amsterdam route: together with a cool chain consultancy firm, using their independent market-leading quality assessment services.”

“We are currently in the process of assessing, benchmarking and optimising the integral flower supply chain from farm to final customer with the aim of reducing time temperature exposure in degree hours. Furthermore, we work very closely with Wageningen University, Food Quality Management Logistics/Innovation, to support us on cool chain improvement, for example on the trade lanes for sensitive berries,” he said.

Air France-KLM-Martinair Cargo and its partners serve the main freight corridors for perishables between Schiphol and perishable exporting countries such as Colombia, Ecuador, South America and Kenya. “Given the strategic position of Schiphol we are one of the main capacity providers (both on lower and on main deck) to the worldwide perishable industry, with a steady worldwide market share,” Fopma told ED. “Our full freighters (currently a mix of MD11’s, B747-400 F’s and B777 F’s) can carry 80-100 tons of perishables and we re-export via Amsterdam-Schiphol, primarily to various European destinations, Russia, China and North America.”

Challenging targets set by perishables forwarders for 2016

“As there has been an increase in demand for perishable produce globally, this has led to producing countries expanding land and diversifying products. In addition, the buyer’s trend is to buy locally grown and organic. The popularity of berries’ family produce, has led to countries like Peru starting to produce blueberries some time ago. We also see the production of vegetables in various countries is further improving and increasing like for example the Mexican bell peppers. African produce is also developing rapidly, which will have consequences for exports to the Middle-East in the long run,” Fopma said.

“Now that the socio-economic situation globally is improving, we are hopeful that the economy will further improve as well. With the health trends in the perishable markets that we have already seen, we are optimistic that we will continue to see growth worldwide. Although we see that some markets of interest are changing, we continue to receive requests from local specialised forwarders and large global forwarders, some of which have further strengthened their vertical organisation for perishables and have set very challenging targets for 2016 and the years to come.”

Increased quality demands

“Given the nature of the product as being very sensitive to temperature deviations and throughput time, customers become increasingly quality conscious and are increasingly demanding more elaborate and stringent cool chain requirements throughout the cool chain. Furthermore, we have to factor in inherent process variations due to different aircraft, product varieties and origins. Each station has different ‘context factors’, such as climate, distance from the runway to the warehouses amongst others, so these must be considered. This is compounded by increasing demand from the industry for standardisation of quality, meaning variability needs to be minimised as far as possible,” Fopma said.

“In this process, tripartite communication is essential with both forwarders and shippers. They are a source of information and tell us about their needs, which gives us a better understanding of the desired high quality product we need to deliver. The input leads to better quality onboard the plane, a reliable and sustainable network and the control of the complete cool chain. In summary, transporting perishables requires dedication, expertise and most of all a reliable product: In that sense we really stand out from our competition and we have a reputation to maintain,” he said.