Posted on

Rivoira launches the first apples with zero residues

Rivoira launches the first apples with zero residues

                                                                                                                                                                                                    Press release

The Piedmontese group invests in Zero Residues with a new project: Rivoira Zero.

After long and complex research and development work, the company invests in specific production techniques to guarantee a top quality, sustainable, certified and chemical residue-free product. The Gala variety will be one of the first apples with zero residues.

With Zero Rivoira, the Rivoira group has drawn up a cultivation and defence regulation that is aimed at guaranteeing the elimination of 100% phytosanitary products. The company assures that the apples only and exclusively contain levels of pesticide residue below the analytical limit of quantification (less than 0.01 ppm). The result is “a sustainable and certified product”.

Marco Rivoira, the managing director of the group, predicts that ‘the project will now begin this year, with around three thousand tons of Gala, the variety chosen to launch this new ambitious product that the Italian large retail organization will be involved in”.

Rivoira explains that the main objective is to ‘’improve a product for consumers who want top quality, residue-free, certified fruit’’, and ‘’segment the supply even more by putting the product midway between conventional and organic products“. This new positioning enables consumers to have a new price range, it improves and distinguishes the product from the traditional varieties of apples available on store shelves and it increases the earnings of the fruit farmers.

Everything has been taken care of in terms of product specification, right down to the tiniest detail and the whole supply chain has been managed by experts in the field, with the help of competent certified laboratories. Rivoira Zero, will release an eco-friendly cardboard and 100% bioplastic compostable cling film that disintegrates into natural elements.

Thanks to this new residue and pesticide-free project, the company can improve and promote the extraordinary characteristics of all its apples naturally.

 

Photos: Rivoira 
Posted on

The apple sector chooses Macfrut Digital

The apple sector chooses Macfrut Digital

The apple sector chooses Macfrut Digital (8-10 September 2020) and the opportunity it offers to make new business contacts. In fact, all the major apple producers and consortia – apples are Italy’s most exported fruit – have also joined the event. The apple sector is one of the most dynamic sectors of the Italian fruit and vegetable industry, which has taken further steps towards internationalisation since the recent opening of the Thai and Vietnamese markets.

At Macfrut Digital will attend key players in the sector as Melinda, La Trentina, Rivoira, VIP and VOG. Participants will also include leading Italian fruit and vegetable exporters such as Alegra, Apofruit, Granfrutta Zani, Jingold, Mazzoni, Naturitalia, Novafruit, Opera, Opo Veneto, Oranfrizer, Origine, RK Growers and Spreafico.

The campaign to promote exhibiting companies continues: webinars have been organised to allow anyone interested to find out more about Macfrut Digital. The next webinars are scheduled for Tuesday, 14 July (11am) and Thursday, 16 July (3pm).

The apple sector has its say

Why has the apple sector chosen Macfrut Digital? Here is what those involved had to say.

Andrea Fedrizzi, Marketing and Communications Manager of Melinda: ‘For many years now, Macfrut has been a benchmark event for professionals working in the Italian and European fruit and vegetable industry, as well as being an occasion for us to meet some of our major customers, our production partners and other sector specialists. Although it was impossible to host a physical event this year, it is still extremely important for us to participate. First of all, it will help us to examine the situation and better understand how it will evolve and to assess the impact that this health emergency has had on our sector, since it has inevitably changed and will continue to change the way we live and work. I believe our participation also somehow demonstrates how resilient our companies are, as they are always ready to adapt to new situations and work together in a cohesive way.’

Marco Rivoira, CEO of Gruppo Rivoira: ‘For our Group, exporting has always been a key market strategy based on establishing close and long-lasting relationships with our customers all over the world. The Covid-19 emergency has prompted us to reinvent ourselves from a commercial standpoint; it has been a major challenge, but we gladly accepted it and were willing to get involved in a new way, that is online business meetings, web conferences and, last but not least, by participating in a virtual or digital trade fair such as Macfrut 2020. The world is changing and so is our strategic sector: as a result, we are renewing ourselves so that we can grow and improve as professionals and as a company.’

Fabio Zanesco, commercial manager of VIP: ‘This is a completely new situation for us, and our sector now needs to have a meeting place – which has to be virtual given the current global circumstances – so that we can analyse the situation and rekindle our desire to exchange views. As apple producers, we have been working intensively to be able to guarantee supplies during the most critical stages of the crisis. The time has come to look ahead to the coming season and adopt a more creative approach so that we can tackle changes together with our customers, partners and suppliers. Exchanging ideas is essential so that we do not keep repeating what we have always done. I also think that hosting a “digital” version of the event was definitely the best decision the organisers could make; we are preparing ourselves so that we can make the most out of the tools that Macfrut will provide us with. See you in September!’

Walter Pardatscher, General Manager of VOG (Consortium of South Tyrolean Fruit Growers’ Co-operatives): “Innovation and flexibility have always been the core values of our Consortium: these two aspects are essential for us to be able to respond to market changes. And this year especially, because of the pandemic, they have proved to be crucial. So we were naturally delighted when the organisers announced that they would host Macfrut Digital, which is a clever solution to turn a critical situation into an opportunity. We will introduce the unique features of the VOG Consortium, which is the ideal partner for Italian and international customers: we offer an extensive range of superior quality apples along with powerful, well-known brands that are professionally managed and, above all, popular among consumers. And we do this throughout the year.’

For more information, please visit macfrutdigital.com

 

Posted on

Rivoira group building a new apple packhouse

MARKET-Rivoira-KiwiUno

The Rivoira – Kiwi Uno group, one of the best-known kiwifruit firms in the province of Cuneo (Piedmont), will be undergoing major expansion in apples. To give better service, it is currently in the throes of building a new packhouse. The manager, Marco Rivoira, said that the group expects to increase its apple volumes significantly over the next 3 years, to reach 65 thousand tonnes. The shortage of kiwifruit caused by bacterial disease will bring about a considerable change in the fruit crops, as a large proportion of the growers have cut down their kiwifruit vines and replaced them with apple trees. This signifies an anomalous rise of about 35% in the apple surface area. It should be mentioned that Rivoira owns the exclusive rights to market the Ambrosia variety in Europe, the Middle East and North Africa.