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Migo® pears collaborate with Red Noses Clowns

Migo® pears collaborate with Red Noses Clowns

Last Wednesday, February 6, the visitors of the FruitLogistica trade fair were surprised when 2 fully dressed clowns showed up on the exhibition floor. It turned out to be 2 ‘Red Noses Klinikclowns’. They came especially to Fruit Logistica to confirm the cooperation between the German Red Noses Clowns organization and the pear brand Migo®.

The Red Noses received a donation of €10,000 from the Managing Director Jürgen Nüssle of the growers’ organization ‘Württembergische Obstgenossen-schaft’. Consumers in Germany have helped to bring ill children a priceless smile on their faces through the purchase of Migo® pears. During the ‘Migo® Happy month’ at the beginning of the pear season last November, the annual kick-off was given for the collaboration between Migo® and the Red Noses Clowns. Under the slogan ‘Let’s smile together’ Migo® sponsors the Red Noses Clowns organizations in Germany, Belgium and the Netherlands. In Germany Migo® pears are grown by growers of ‘Württembergische Obstgenossenschaft’ and marketed via ‘Obst vom Bodensee’.

Esther Dworak of Obst vom Bodensee said, “Every year more and more German consumers discover the Migo® pear with its crunchy bite. The pear convinces by its sweet taste, but the most important thing is that this pear can be eaten without getting messy. As a result, this pear can simply be eaten out of hand, just like an apple, for example. This makes Migo® particularly suitable for on-the-go consumption. We see a steady increase in demand, which is why many new trees are being planted in Germany so that we can continue to meet the demand of German consumers in the coming years.”

About Red Noses Clowns

The Red Noses Clowns give small patients in the children’s hospital, elderly people who need care, seriously ill people of all ages and people with disabilities exactly what makes them feel good: real encounters and a smile.

This idea originated in the US in the 1980s and soon was adopted in Europe. Various Red Noses Clowns associations are active in Germany. In 2004, an umbrella organization was established (“Dachverband Clowns in Medizin und Pflege Deutschland”) that represents the interests of the various associations.

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GKE N.V. presents Migo®, its new pear

GKE N.V.  proudly presents its new pear, Migo®, which is positioned as ‘the Friendly Pear’ – the ideal snack anytime, anywhere. The taste remains unchanged – sweet, fresh and juicy as ever. Yet Migo® distinguishes itself through its great storage and shelf life, smooth peel, beautiful shape and size, and good firmness level. Migo® is exclusively cultivated by partners licensed by GKE.

GKE N.V. proudly presents its new pear, Migo®, which is positioned as ‘the Friendly Pear’ – the ideal snack anytime, anywhere. The taste remains unchanged – sweet, fresh and juicy as ever, the company says, yet Migo® distinguishes itself through its great storage and shelf life, smooth peel, beautiful shape and size, and good firmness level. Migo® is exclusively cultivated by partners licensed by GKE.

“Following the launch of the Kanzi® concept apple over ten years ago, we felt it was time for a new pear”, said Urs Luder of GKE N.V. “So we once again joined forces to develop a new concept pear to be launched on the market. We asked real pear lovers to share their wishes and even listened to pear haters’ comments. Why do they dislike pears? Their reaction was loud and clear, ‘We would gladly eat pears, but they should be less messy and of good quality, have a longer shelf life and last but not least, they need to be juicy! We’re looking for pears we can eat as a snack on the go.’ Migo® ticks all the boxes! This new, tasty and juicy pear that makes for the ideal snack will be harvested for the first time this month,” Luder said.

The first pear trees were planted last year and the first harvest will be a relatively limited one, but this variety has presented a stable yield and the trees need little pruning. “We are striving for a controlled expansion of the agricultural land to meet the market demand for Migo®”, Luder said. “We are confident that this new pear and the Migo® concept will offer added value to growers, retailers and consumers alike.”

GKE N.V. (a subsidiary of EFC cvba) has been the variety manager of the Kanzi® and Greenstar® concept apples since 2005, and has now added the Migo® concept pear to its portfolio. It holds worldwide exclusive licence rights for these brands. Its aim is for the production and marketing of these concept varieties to provide added value to all stakeholders, from growers to consumers.

Find out more about Migo® at www.migopear.com.