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IFG unveils creative names, logos for new line of varieties

IFG unveils creative names, logos for new line of varieties

The new table grape brands are designed to capture marketer interest and consumer taste buds

International Fruit Genetics (IFG), the renowned and innovative fruit breeder that changed the way consumers and retailers think of grapes, is adding six new varieties that are poised to further disrupt the produce industry and lead the table grape world with unique shapes and flavours that consumers have come to demand. Unlike typical grape-naming systems that simply reflect seasons or colour, IFG created a new and energizing naming architecture that depicts the essence of these new IFG-bred varieties that explode with tropical flavours, crunch like an apple or elegantly improve older varieties that deserve some revitalization.

Surprising the consumers

“Consumers will be attracted by such unique names and once they taste these new grapes, they will come back for more just as they have with our previous grape varietals. Consumers are searching for nutritious, high-quality grapes with excellent taste, and IFG’s breeding program is designed to deliver what consumers want,” said Andy Higgins, CEO of IFG. “IFG is pleased to announce the following new varieties which are currently being trialled in various parts of the world with IFG-licensed growers. Expect to find more of these invigorating new varieties as the seasons roll out in the various regions.” Six table grape varieties, including each one’s name and logo, have been trademarked: Kokomo™ Julep™, Bebop™, Quip™ and Rugby™.

Revolutionizing the industry

“Our new names are catchy, fun and memorable,” Higgins said. “They reflect our efforts to revolutionize the industry. We aim to inspire the consumer and give our growers, marketers, and retailers a platform to maximize the potential that each variety has to offer.”

The new logos are now available for use by IFG-licensed growers and marketers. IFG will be releasing several more varieties by the end of the year. IFG’s focus on breeding table grape varieties to please consumers is delivering increased growth and profitability for retailers and growers around the world. With its breadth of exciting flavours and shapes as well as full spectrum of colours, IFG is creating a grape sensation for consumers who are discovering that good tasting grapes can be an important part of their nutritional plan. IFG currently has licensees in 15 countries and its fruit is actively marketed in over 25 countries.  

 

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Patents sought for new IFG grapevine varieties

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Three new grapevine varieties are the subject of patent applications by International Fruit Genetics (IFG) CEO David Cain.

Based in Bakersfield, California, IFG has known exponential growth since the introduction of its first commercial table grape variety – still its main variety – the crispy red seedless Sweet Celebration. Today it has more than 20 registered varieties and its grapevines are grown in 11 different countries.

 

According to applications recently published by the US Patent and Trademark Office, IFG has applied for patents for three new black grape varieties:

 

Grapevine ‘IFG Fifteen’ is described as producing medium size, oval, completely black berries having medium firm texture and which ripen in early mid–season. While most similar to the Summer Royal variety, it differs by ripening about 1–2 weeks later, having a mild muscat flavour, smaller berries and a stronger stem, the application for this variety says.

 

Grapevine ‘IFG Sixteenproduces naturally large, ovate to slightly elongated ovate, black seedless berries which are medium firm in texture and ripen late in the growing season. Its fruits normally ripen mid to late September near Delano, California.

While most similar to its parent the Autumn Royal variety, its differences are said to include having a broader cluster shape, a much smaller residual seed trace, slightly softer flesh, no tendency to develop an astringent flavour, higher yields, better tolerance of rain during the ripening season, and more flexible and less brittle canes, thus reducing damage during pruning and other operations.

 

Grapevine ‘IFG Seventeenproduces naturally large, narrow elliptic, black seedless berries which are firm in texture and ripen late in the growing season.

Most similar to its parent the Autumn Royal variety, this new variety also differs by having a much smaller residual seed trace, no tendency to develop an astringent flavour and by its higher, more consistent yields.

It is also said to have better tolerance of rain during the ripening season, more flexible and less brittle canes, and berries that are smaller than the Autumn Royal variety but colour more easily.

 

Since 2001, IFG  has grown more than 75,000 grape seedlings. Every variety is tested for 3–7 years before release.

On its website, IFG says it is designing new varieties to fit the “niches” in the table grape industry, referring to coming ones as: “Exotic black grapes with Muscat flavors; crisp white grapes that burst like sweet liquid sunshine in your mouth; highly productive seedless grapes that are easier and less labor-intensive to produce.”