GreenTech Live & Online will be organised as an alternative event in blended format on 28 – 30 September instead of 15 – 17 June. RAI Amsterdam, as organiser, expects that the event will be more feasible after the summer period due to the openness to travel and the vaccination programs. The aim is to organise a high-quality blended event which makes it possible to connect with the global horticulture community both physical and digital.
The horticulture industry has an important role in the global health situation and in building a healthier society following the epidemic. Developments in the industry are still following at a rapid pace. The demand for doing business and sharing knowledge is greater than ever. And also the willingness to finally meet again physically. Nevertheless, the timing of June needed to be re-examined because of the uncertain time frame. At the end of September more opportunities to re-engage the horticulture community are expected.
Consulting the industry, the lessons learned in the last year and the expectation that the international travel will not be fully up to speed, resulted in the decision to choose for a blended event: GreenTech Live & Online. Live means physically with as many visitors and exhibitor stands as possible and online means with a digital platform to connect and share knowledge for those who are not able to travel to Amsterdam.
Mariska Dreschler, Director Horticulture – GreenTech:
“We recognize that no digital connection will replace the physical interaction, but having said that, virtual elements are here to stay. The horticulture market is thriving, knowledge sharing and innovations are key to stay on top of the wave. To provide these insights we successfully organised a variety of online events during the pandemic period for our community. Which resulted in reaching new audiences, increasing engagement and thus expanding our global community. Therefore we are very committed to organise an alternative event this year, instead of our full physical show. We are looking forward to the spirit and energy of a blended event with visitors, exhibitors and their solutions this September.”
GreenTech Amsterdam is the global leading horticulture technology show. 50% of the exhibitors are from countries other than the Netherlands. The visitors in 2019 originated from 114 countries. In October 2020 GreenTech organised Live & Online to keep in touch virtually with the international horticulture industry, over 6,300 professionals signed up for this event.
GreenTech Live & Online will be held from Tuesday 28 – Thursday 30 September 2021. GreenTech Amsterdam, in full physical format, from Tuesday 14 – 16 June 2022. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face.
GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands.
If you are seeking to learn about cutting-edge topics and gain an in-depth look at the technology of the future to make informed investment decisions, GreenTech Amsterdam is an event for you. Greentech will be held on 20-22 October 2020 in RAI Amsterdam. As in 2019, when there were visitors from 114 countries, around half of the exhibitors in 2020 will be from countries other than the Netherlands. The top three exhibiting countries outside the Netherlands are China, France and the US. Mariska Dreschler, director of horticulture at GreenTech, said, “Horticulture is of critical importance for global food safety and security. Efficient and sustainable cultivation is therefore a necessity. The exhibition is a global meeting place for all horticultural technology professionals. GreenTech focuses on the early stages of the horticultural chain and the current issues growers face.” Experience horticulture solutions first-hand, and join inspiring knowledge session at GreenTech Amsterdam!
The GreenTech Summit takes place during GreenTech on 12 June and offers decision making investors, growers, breeders and suppliers an insider view on autonomous technology in horticulture, but also the shipping industry.
Developments in autonomous technology create opportunities to reduce dependencies in horticulture and increase flexibility in the industry. Successful horticultural entrepreneurs are highly needed, but scarce. Horticulture is dependent on location, infrastructure, specialist skills, ‘green fingers’ (the green thumb), and the availability of labor.
– The Summit will kick-off with an opening by Mariska Dreschler (Director Horticulture GreenTech at RAI Amsterdam).
– The first speaker that will take the stage is Dr. Silke Hemming (Head scientific research team Greenhouse Technology at Wageningen University & Research). Hemming will provide an update on the latest developments in autonomous greenhouses with the title ‘Autonomous Greenhouses – Horticulture beyond the green thumb’.
– Next moderator Tracy Metz will lead an interactive panel discussion: ‘Autonomous Technology – Experiences & Expectations’, about the current state of affairs, experiences and expectations on autonomous technology with young professionals and entrepreneurs in horticulture and technology.
– The following speaker will be Ir. Klaas Visser (Rear Admiral (ME) assistant professor Marine Engineering at Delft University of Technology). He will discuss ‘Changing the ship building and design industry with autonomous technology’.
– The Summit will be concluded by the keynote speaker Jitske Kramer with the theme ‘Building tribes with power and love. How will we, the people, change our work and behaviour in an increasingly technological environment?’.
More information and registration
Interested in the GreenTech Summit (12 June 16.00 – 19.00): please visit https://www.greentech.nl/summit-2019/ for more information and registration. Registration costs €195 excluding VAT before 1 May. After this date the registration rate will be €295 excluding VAT.
Want to visit GreenTech Amsterdam (11 – 13 June)? Registration is free of charge until 3 June on www.greentech.nl. After 3 June the online registration fee will be €40 including VAT per person, and €70 including VAT at the entrance desk.
More information via www.greentech.nl or follow https://www.facebook.com/greentechrai/ https://www.linkedin.com/company/greentech-rai/
GreenTech, the global meeting place for all professionals involved in horticulture technology, will be held in Amsterdam’s RAI Exhibition and Convention Centre from June 14-16. With over 350 international exhibitors including all the market leaders, GreenTech focuses on the early stages of the horticulture chain and production issues relevant to growers of flowers and vegetables.
Ensuring that knowledge and best practice is shared, is one of the driving forces behind the show. It is an opportunity to join horticulture industry professionals from around the world focusing on all the technologies required for producing crops throughout the horticulture chain. GreenTech turns the spotlight on innovation as well as proven-in-practice products, applications and solutions. All the technology related to modern plant production will be on display, from seed to tomato or rose.
During the week of the show, a range of interesting parallel events is available, including flower and vegetables trials. Held in close proximity to Amsterdam, the mix of trials and other technical excursions provides genuine added value to international professionals, offering the opportunity to see a world of new and proven techniques under one roof, while also viewing them in various high-tech greenhouses.
Based on close consultation with the horticulture and floriculture sectors, GreenTech Amsterdam’s organisers have chosen four connected themes for the event: crops, water, energy and biobased. The show also includes a vertical farming pavilion and demo area for heavy equipment and machinery.
For more information: www.greentech.nl