The WorldFood Moscow International Food Exhibition, run by ITE Expo International, was held for the 28th time from 24 to 27 September 2019 in Moscow. Today, the WorldFood Moscow exhibition is rightfully the largest exhibition of world-class food products in Russia where over 1,500 Russian and foreign food and beverages suppliers from 65 countries and 40 Russian regions exhibit their goods.
The exhibition is annually visited by over 30,000 people, over 13,000 being wholesalers, 4,300 retailers, over 5,500 food producers, and over 1,500 representatives of the HoReCa segment. Manufacturing companies present their products to buyers from 82 regions of Russia (more than 7,600 visitors), and meet the representatives of importing companies from 98 countries.
Saudi Arabia companies, export dates, fruits and vegetables among other, took part in the Fair for the first time, as well as national pavilions of Sicily, Mexico, and Chile. Some European countries participated despite the ongoing sanctions – Italy, Belgium, Macedonia, and Poland. Fruit and vegetables producers from 8 African countries exhibited their produces.
Exhibitors from 10 Asian countries presented their goods. The key player of the region, China, delivered an extensive display. Besides, the representatives of large Chinese retail chains, each uniting more than 200 stores, had the opportunity to meet Russian food manufacturers for negotiations of prospective cooperation.
For the first time, a press centre was organised for media representatives, where representatives of state authorities, heads of delegations and ambassadors of foreign states, top managers of companies and world experts talked to journalists non-stop on 24 and 25 September.
Over 90 Top Speakers of the Business Program
The 2019 WorldFood Moscow Business Program is dedicated to the most pressing issues of the Russian food and beverage market: export opportunities of Russian manufacturers, cooperation between manufacturers with retailers, new opportunities for the development of food retail, restaurant business, and production, as well as technologies for attracting and retaining customers and approaches to different generations.
This year, the Business Program events will be held for 4 days and will bring together more than 90 top world-class speakers and over 2,000 delegates.
N. Watts, Creative Director of FITCH (Great Britain), explained how to satisfy the needs of tomorrow’s customers and illustrate his presentation with the best examples from world retail (Tesco, Sainsbury’s, LIDL & ALDI, Hema, Walmart China, etc.).
W. Robb, Member of the Board of Directors of Whole Foods Market (USA), a legend of the world food business, spoke about the future of food business and retail, and answered questions how he managed to create one of the most expensive world-famous feed brands – the Whole Foods Market chain.
The following new events were held at the exhibition for the first time ever: Products of the Future for X, Y, Z Generations Foresight Workshop; Cases from top managers of retail chains on what helps them fight for the customer, except for the price; Thematic conferences Fresh Fruits and Vegetables Category: Sales Algorithms and Healthy Lifestyle and Organics: New Opportunities, New Niches.
This year, the WorldFood Moscow was at a new venue – Crocus Expo IEC. “Thus we will offer completely different opportunities for both exhibitors and visitors”, commented Exhibition Director Olga Chirgadze.