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WorldFood Moscow is on!

More than 30,000 trade visitors from 81 Russian regions and 96 countries attended WorldFood Moscow 2016, once again confirming the event’s importance.

 

The event will be held in Moscow on September 22-25, 2020. The Global Association of the Exhibition Industry (UFI) and the Society of Independent Show Organisers (SISO) launched a worldwide campaign to support the event called ‘This Show is Open’. WorldFood is Russia’s leading food and drink exhibition, with 1,764 manufacturers from 65 countries and 58 regions of Russia, covering 15 sectors. The fruit and vegetable section of the event is exclusive and cannot be matched by any other food exhibition in Russia. Last year’s event saw 30,768 visitors, with buyers from federal and retail chains, wholesale companies and distributors, alongside representatives of the food service sector. 

WorldFood Moscow 2020 focuses on Russian exposition and import substitution. It will feature WorldFood Organic, the first event in Russia for the leaders of the organic industry.

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WorldFood Moscow 2019 hosted more than 1,500 suppliers from 65 countries and 40 Russian regions, attracting more than 30,000 visitors

WorldFood Moscow 2019 hosted more than 1,500 suppliers from 65 countries and 40 Russian regions, attracting more than 30,000 visito

More than 7,600 buyers from 82 Russian regions and import companies from 98 countries visit WorldFood annually

The WorldFood Moscow International Food Exhibition, run by ITE Expo International, was held for the 28th time from 24 to 27 September 2019 in Moscow. Today, the WorldFood Moscow exhibition is rightfully the largest exhibition of world-class food products in Russia where over 1,500 Russian and foreign food and beverages suppliers from 65 countries and 40 Russian regions exhibit their goods.

The exhibition is annually visited by over 30,000 people, over 13,000 being wholesalers, 4,300 retailers, over 5,500 food producers, and over 1,500 representatives of the HoReCa segment. Manufacturing companies present their products to buyers from 82 regions of Russia (more than 7,600 visitors), and meet the representatives of importing companies from 98 countries.

Saudi Arabia companies, export dates, fruits and vegetables among other, took part in the Fair for the first time, as well as national pavilions of Sicily, Mexico, and Chile. Some European countries participated despite the ongoing sanctions – Italy, Belgium, Macedonia, and Poland. Fruit and vegetables producers from 8 African countries exhibited their produces.

Exhibitors from 10 Asian countries presented their goods. The key player of the region, China, delivered an extensive display. Besides, the representatives of large Chinese retail chains, each uniting more than 200 stores, had the opportunity to meet Russian food manufacturers for negotiations of prospective cooperation.

For the first time, a press centre was organised for media representatives, where representatives of state authorities, heads of delegations and ambassadors of foreign states, top managers of companies and world experts talked to journalists non-stop on 24 and 25 September.

Over 90 Top Speakers of the Business Program

The 2019 WorldFood Moscow Business Program is dedicated to the most pressing issues of the Russian food and beverage market: export opportunities of Russian manufacturers, cooperation between manufacturers with retailers, new opportunities for the development of food retail, restaurant business, and production, as well as technologies for attracting and retaining customers and approaches to different generations.

This year, the Business Program events will be held for 4 days and will bring together more than 90 top world-class speakers and over 2,000 delegates.

N. Watts, Creative Director of FITCH (Great Britain), explained how to satisfy the needs of tomorrow’s customers and illustrate his presentation with the best examples from world retail (Tesco, Sainsbury’s, LIDL & ALDI, Hema, Walmart China, etc.).

W. Robb, Member of the Board of Directors of Whole Foods Market (USA), a legend of the world food business, spoke about the future of food business and retail, and answered questions how he managed to create one of the most expensive world-famous feed brands – the Whole Foods Market chain.

The following new events were held at the exhibition for the first time ever: Products of the Future for X, Y, Z Generations Foresight Workshop; Cases from top managers of retail chains on what helps them fight for the customer, except for the price; Thematic conferences Fresh Fruits and Vegetables Category: Sales Algorithms and Healthy Lifestyle and Organics: New Opportunities, New Niches.

This year, the WorldFood Moscow was at a new venue – Crocus Expo IEC. “Thus we will offer completely different opportunities for both exhibitors and visitors”, commented Exhibition Director Olga Chirgadze.

 

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WorldFood Moscow – Russia’s leading food and drink exhibition

WorldFood Moscow - Russia's leading food and drink exhibition

WorldFood Moscow is a major exhibition serving the global food and drinks industry. At WorldFood Moscow you will find products of all key categories presented by 1,600 participants from 65 countries. In 2019 the event will be held within September 24 – 27 in Crocus Expo International Exhibition Center.

The highest in Russia number of international manufacturers and suppliers take part in WorldFood Moscow – 1000 companies within 64 national expositions. Over 500 new participants will demonstrate their products at WorldFood Moscow. About 600 local companies will showcase their products made in Russia.   

Get your free ticket by using a promo code at the organiser’s website

(https://www.world-food.ru/Rus/poluchit-elektronnyj-bilet?utm_source=eurofresh-distribution.com&utm_medium=Media&utm_campaign=barter&promo=wfm19iFEEO).      

For only 4 days visitors to WorldFood Moscow will be able to:

  • View novelty products on the Russian food market
  • Select products for their business 
  • Find new food & drinks suppliers
  • Meet their current customers and partners
  • Update their professional knowledge
  • Catch fresh ideas for business development

Only at WorldFood Moscow one can find the widest in Russia choice of fruit and vegetables as well as fish and seafood. In 2019 exhibition sectors are:

  • Fruit and vegetables
  • Confectionery
  • Grocery
  • Fish and seafood
  • Frozen, convenience foods and ready meals
  • Canned food
  • Oils, fats and sauces
  • Dairy products
  • Meat & poultry
  • Tea & сoffee
  • Drinks
  • Organic and health food 

Visitors to WorldFood Moscow will have an opportunity to meet management of the exhibitors in person, discuss individual supply terms, view live products and estimate their quality, meet exhibitors from all over the world, compare proposals of many manufacturers.

The fact that WorldFood Moscow is held in autumn, provides additional opportunities for the visitors:     

  • Optimization of assortment to increase turnover and profit for the upcoming new financial year
  • Extension of assortment for New Year, Christmas and spring holidays
  • Replenishing assortment with fresh products of the new fruit and vegetables harvest and fish season.    

 

Well-known retail experts, leading analysts and representatives of the industry leading companies from Russia and other countries will be reporting within 4 days at WorldFood Moscow. In 2018 the event programme included 25 events, 180 speakers, 2243 delegates.     

In 2019 WorldFood Moscow moves to the new venue – Crocus Expo, one of the largest and up-to-date exhibition centers in the world, that has good transport accessibility, covered passage-way from the metro station Myakinino, high-capacity parking lot. The WorldFood Moscow will take place in 4 halls of the 3rd pavilion with comprehensive navigation inside and outside.

There is a fee to enter the exhibition in 2019. Get your free e-ticket by using the promo code wfm19iFEEO on the organiser’s website.    

(https://www.world-food.ru/Rus/poluchit-elektronnyj-bilet?utm_source=eurofresh-distribution.com&utm_medium=Media&utm_campaign=barter&promo=wfm19iFEEO)

 

Time: 24 – 27 September 2019

Venue: Crocus Expo, Moscow

Website: https://www.world-food.ru/Ru

Event programme: https://www.world-food.ru/Delovaya-Programma/

Phone: +7 (499) 750-08-28

E-mail: worldfood@ite-expo.ru

Organiser: ITE Group

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1,500 exhibitors at WorldFood Moscow

More than 30,000 trade visitors from 81 Russian regions and 96 countries attended WorldFood Moscow 2016, once again confirming the event’s importance.

More than 30,000 trade visitors from 81 Russian regions and 96 countries attended the fair, once again confirming the event’s importance.

“Russia is our largest market, and since 2013 the volume of exports there has kept growing,” said Jorge Manobanda, business manager of the company Delindecsa.

“Currently, 40-50% of Ecuadorian bananas are sent to Russia. However, this season was different: the volume of banana crop in Ecuador has decreased, so the shipments to Russia decreased accordingly. We still expect production will increase as of week 45, however.”

Delindecsa exports its bananas to the Middle East, Greece, Italy and the US, but Russia with 40% of exports remains the largest market. Participation in WorldFood Exhibition in Moscow enables the company to meet its clients and find other potential customers.

Uzagroexport unites producers from Uzbekistan

Navoiy Agrovet Farm is part of the holding of Uzbek producers Uzagroexport, exporting fruit and vegetables since 1999 mainly to Russia and Germany.

“We supply a large range of dry products, including melon, squash, onion, carrot, potato and herbs. The dry vegetables are available all year round,” said Abdusattor Nigmonkhodjayev, director of Navoiy Agrovet Farm. “We also export fresh fruit in summer. Our partners are Russian and German retailers.”

The representative of the holding took part in the WorldFood Moscow exhibition in order to expand penetration into the Russian market.

Maroc Citrus streamlines its Russian market

 “We succeeded in streamlining our citrus market two years ago,” said Hassan Zouhry, one of the representatives of Maroc Citrus at WorldFood Moscow Fair. “Now the export market is more organised; though the export volume has decreased, the quality of the citrus fruit supplied is higher, and the prices became higher respectively, which is more profitable for Moroccan farmers.” However, the professionals of the sector are brought to face significant challenges.

The production recorded 2 million tons thanks to investments made by the industry; besides the area planted with citrus orchards in 2016 amounts to 120,000 ha, which exceeds the goal set by the government. Another challenge is the situation in the Russian market – the largest client for Moroccan citrus. “Some 40 % of all production volume is shipped to Russia,” Zouhry said.

“Last season we were had no difficulties in export due to embargo imposed at European and Turkish citrus. This year Turkey, our main competitor, will probably come back to Russian market, and the volume of supplies may decrease.” It means the producers need to diversify the export markets. That is why the combined efforts of all the operators of the sector are required, along with the coordination and support of Maroc Citrus Federation.

Since its creation in 2009, Moroccan Interprofessional Federetaion of citrus (Maroc Citrus) has been working hand in hand with governmental institutions to develop and promote the national citrus industry. Its aim is to strengthen the citrus sector in terms of production, valorisation and marketing. The ambitious program adopted in 2008 by Moroccan government intends the commitment of all the players of citrus sector, and today’s results are very optimistic.

Clementina among the successful Moroccan exporters

“Russia has traditionally been our main market,” said Hicham Rhissassi, business development director. “Russian consumers choose our products for their taste, appearance, etc. At the same time, thanks to the high strictly controlled quality of our fruit we can diversify our markets and supply countries such as Great Britain, Canada, the US. Saudi Arabia and Arabian Emirates have been developing at a fast pace; China is another key market with exceptional potential.

There is a special committee in Morocco surveying the quality of exported products and regulating the volume of export for each company. It helps to structure and to orchestrate our market.”

Stable market for Egyptian produce

Russia remains one of the principal clients of Daltex. “The current market situation there is stable; we continue our partnership with the same customers, although their purchase volume has reduced,” said Daltex marketing director Mohamed El Kahhal. Daltex has been diversifying its markets, supplying potatoes to the Middle East and to Europe.

As for citrus fruit, Asia in general and China in particular seem to be the most promising markets. “It is probable we will extend our assortment with own carrot,” said El Kahhal. “Last year its offer was excessive and many players may disappear, then we will take their place at the market.” In order to provide better customer support, Daltex has opened numerous branch offices all over the world. 

 

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Focus on Russian food market at WorldFood Moscow this week

The Russian food market has recently undergone fundamental changes. Maintaining production volumes, expanding sales markets and improving competitiveness are currently key issues for the food industry.

The 25th edition of WorldFood Moscow, the international food exhibition, kicked off on Monday September 12 and runs till this Thursday September 15, at Moscow’s Expocentre.

This year, 1,500 Russian and international suppliers of food and drinks products from 63 countries are exhibiting in 12 different sectors: grocery, frozen food, confectionery, canned food, oils fats and sauces, dairy products, meat and poultry, drinks, fish and seafood, fruits and vegetables, tea and coffee and organic and health food.

Russian producers are occupying almost half of the exhibition space, while among the national stands the largest are those of Italy, Egypt, Iran, Morocco, South Korea, South Africa, and China, as well as newcomers Algeria, Jordan and Uzbekistan.

In a press release, organisers said each year, more than 30,000 visitors attend WorldFood Moscow, 50% with a view to finding goods and services for their business and 40% of whom are company directors and owners responsible for making purchasing decisions. Heads of state and relevant ministries see WorldFood Moscow as an important platform for expanding collaboration. To make the exhibition as effective as possible for exhibitors, the Retail Centre offers suppliers the opportunity to hold direct talks with representatives of retail chains.

The Russian food market has recently undergone fundamental changes. Maintaining production volumes, expanding sales markets and improving competitiveness are currently key issues for the food industry. What is the most effective way to react to these issues, how to adapt to recent changes, and what awaits food market players in the near future were among the topics being covered in Monday’s Central Panel Discussion ‘The Russian Food Market: the Outlook for 2017’.

On Tuesday, the Health Foods: Market Development Strategy and Creating a Consumer Culture conference will take place for the first time at WorldFood Moscow. On the same day, the Fresh Produce Category: A New Reality for Producers, Suppliers and Retail Chains conference will also take place and will provide a platform for discussing state support programmes for producers of fresh produce, the advantages of farmer cooperatives, new technologies and other issues.

On Wednesday, the business programme will end with the Suppliers and Retail Chains: Effective Cooperation conference, covering practical issues such as adapting to changes in the market, the Government’s position on collaborating with producers and trade operators, optimising processes and reducing risks in retail.

WorldFood Moscow will also play host to the annual independent Product of the year tasting contest. More than 500 products have been entered into the competition this year.
Winning products of the New Product Showcase competition, chosen via online voting on the exhibition website, will be displayed in the New Product Showcase during the exhibition.

For more information visit www.world-food.ru.

 

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World Food Moscow a window into Russian market

WorldFood Moscow is the leading and longest running event in Russia for the international food industry. The business-to-business event is the key meeting place; a platform for networking, negotiating and signing agreements with the region's food industry.

The fruit and vegetable industry is one of the main sectors – with a specialised section dedicated to it – to be showcased at WorldFood Moscow, Russia’s annual international food and drinks exhibition.

Being held September 12–15 at the Expocentre in Moscow, the 25th edition of WorldFood Moscow is slated to draw more than 1,500 exhibiting companies and more than 30,000 visitors from the food industry – many with top decision-making authority – and over 60 countries represented.

Over the last 20 years, WorldFood Moscow has grown to become a major meeting place for the food and drinks industry and a vibrant source of products for the Russian market. It is also a platform for organic and health food and drink products.

Designed to promote the innovative and inspiring, a tasting contest, new product showcase, theme conferences and retail centre will be among the highlights of the section dedicated to fruit and vegetables,  to be located in pavilion 2, halls 2,3.

Organisers say benefits of participating in WorldFood Moscow will include being able to:

  • Find a new export route: Since Russia banned $25 billion worth of food imports from the EU, US and other countries, it is desperate to secure new suppliers to meet demand. The year before the ban was introduced, Russia spent $25.2 billion on food imports in the categories affected. This means exporters in countries unaffected by the ban have a once-in-a-decade chance to grab a slice of this huge market.
  • Enter a huge market: Russia is a massive country with a massive market – it is the ninth most populated country in the world with 146 million people. The sheer size of the Russian market, with the ability to reach more consumers than in Japan, means it is too big for food suppliers to ignore.
  • Cater to Russia’s exotic tastes: Finding new import markets is not the only reason Russia is expanding its supply network. Russians have always had international tastes, you cannot move in Moscow for sushi restaurants – but now suppliers of more exotic products are seeing Russia as an invaluable market.
  • Make money and save time: Locating top food and beverage buyers in one convenient location facilitates networking and business negotiations with more people over a shorter time period.

Food forum

This year, the 9th Russian Food Forum will take place amidst a complex economic situation, dividing experts into two camps: optimists and pragmatists, the organisers say.

The former expect external political conflicts to settle and a growth in economic prosperity and consumer incomes. The pragmatists, on the other hand, think that sanctions will continue, as will passive geopolitical conflicts. Consequently, imported technologies will reduce and Russians will not be able to use the potential of the external market. Insights into how the situation is likely to evolve will be shared at the business programme’s industry conferences.

Conference topics include

  • Russia’s Food Market in 2015
  • The Fresh Fruit and Vegetable Sector: The Era of Change
  • How to Break into the Retail Chain Market and Stay on the Shelf
  • Suppliers and Retail Chains: 381 Changes on the Russian Market

Retail Centre
The Retail Centre offers information about new products and the latest trends in the food market and the opportunity to present best products and hold direct talks with top retail chains on how to get your merchandise on the shelves of major stores in the country.

To maximise its effectiveness, manufacturers and suppliers will be able to study in advance the list of participating chains with the specified categories of goods for which the chains plan to hold talks.

For more information: www.worldfood-moscow.com

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WorldFood Moscow reveals evolution of Russia’s food market post embargo

The 24th WorldFood Moscow exhibition took place in September and demonstrated the urgency of the exchange of the experience and advanced technologies of the leading world producers.

The 24th WorldFood Moscow exhibition, held in September, showed the urgency of the exchange of the experience and advanced technologies of the leading world producers.

More than 1,520 companies from 62 countries participated in the exhibition, which covered 54,600 m2. Half of the exhibitors were Russian companies.

WorldFood attracted 30,981 visitors, among them various leaders from the federal and local government, plus the heads of government authorities, industry associations, foreign missions and brand associations, as well as other guests of honour. More than 70 Russian and foreign journalists covered the event.

The national pavilions at the exhibition spanned 37 countries. Visitors to these could not only discuss professional matters, but get to know the country’s culture, hear its music and try its cuisine.

Numerous business events also took place In the framework of the exhibition. Conferences about the Russian food market, the fresh fruit and vegetables sector and the cooperation of producers with the retail sector were attended by 640 delegates. Leaders from Russia’s agriculture ministry, Rosselkhoznadzor, and from industry associations and large companies were among the speakers.

The 25th edition of WorldFood Moscow will take place in September 2016.

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Turkey is Russia’s largest partner

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About 1.13 billion tons of vegetables and 676 million tons of fresh fruit are produced per annum in the world. According to data from BAIB (West Mediterranean Exporters Union of Turkey), world fresh exports in 2014 reached US $110 billion with the largest share from bananas (9.1%), tomatoes (8%), table grapes (7.3 %) and apples (6.8%).

Turkey benefits from extensive lands and a favourable climate and is a traditionally agricultural country. The country cultivates 28.5 million tons of vegetables and 18.2 million tons of fruit. It is a world leading grower of various fresh products:

  • No. 1. world producer of figs (26%), cherries (21%), quinces (18%) and apricots (19%);
  • No. 2. producer of melons and gherkins;
  • No. 3. producer of apples, tomatoes, watermelons and mandarins;
  • No. 4. pepper producer;
  • No. 5. aubergine producer.

One of the leading world producers and exporters

In 2014, Turkey exported 3.5 million tons of fresh fruit and vegetables valued at $US 2.3 billion. Citrus fruit exports came to $ 942 million (1.5 million tons), and other fruit exports to $720 million (775,000 tons). Vegetable exports were valued at $710 million (1.1 million tons). The country is the leading worldwide exporter in:

  • No. 1. exporter of figs;
  • No. 3. exporter of lemons, mandarins and cherries;
  • No. 4 tomato and apricot exporter;
  • No. 5 orange and grapefruit exporter.

The main destination for Turkey is Russia ($938 million, 39% of total exports). The country’s other large sales markets are Iraq, Germany, Ukraine and Bulgaria.

Turkey is also the largest source for Russian imports of fresh fruit and vegetables, accounting for 17.9% of the total. Other Russian import sources are Ecuador (11.9%), Egypt (5.6%) and Spain (5.5%).

Throughout Turkey, there are 60 exporter unions. West Mediterranean Union, established in 1968, groups together exporters from 25 different sectors from the region around the cities of Antalya, Burdur and Isparta. The fresh fruit and vegetable industry is the leading sector for regional export activity.

The Mediterranean Exporter Union based in Mersin is the Turkish coordinator for the sector. It has 990 members exporting fresh products.

Egypt guarantees high quality products

“Egyptian Agriculture Service & Trade Co. (EGAST) was established 30 years ago,” said Dr. Hatem El Shalma, the company’s CEO. “We trade in onions, potatoes, oranges, and are going to do pomegranates soon. All of these are grown by our farmers, and we control all the processes and guarantee the quality for our customers.”

Last year, potato production amounted to 70,000 tons. It was traded locally, sold to processing industries (Lay’s, etc.) and exported to Russia, Europe and the Far East. Production of onions came to 15,000 tons, exported to Russia and Asia. Production of oranges was 10,000 tons, but this will double next year. They were shipped to Russia and also to Asia: China, Bangladesh, Malaysia and India. “They are a fast growing market and we are pleased with our sales there,” El Shalma said.

EGAST participates in the World Food exhibition because Russia is the largest market for sales. “It is vital to choose a reliable partner,” he said.

El Wadi, the oldest exporter from Egypt

“Our company is a pioneer in Egypt,” says Mohamed Elbialy, Export Manager for El Wadi Export Co. “It was established in 1964 and at that time had exclusive rights to export agricultural products. Russia was our main partner and remains the largest market for us.”

The basic fresh products traded by El Wadi are citrus and other fruit, onions, garlic and other vegetables. Last season, the company exported 80,000 t of oranges, 10,000-15,000 t of onions, 5,000 t of lemons, 3,000 t of potatoes, etc. “We shipped 30,000 t of fruit and vegetables to Russia,” says Elbialy. “After the introduction of the embargo, demand has grown. We also supplied 10,000 t of goods to Europe and 30,000 t to the Middle and Far East and to Asia.” Indeed, the Far East is a growing market. Pomegranates, grapefruit, strawberries, semi-dried dates and other fruit are exported on a large scale. Last year the protocol with China was signed and the company has shipped 100 containers of Egyptian goods there.

El Wadi owns 4,250 acres of orchards where Naval, Baladi and Valencia oranges are grown. Several specialized production stations have been set up in various regions of the country and equipped with modern machinery.

Thanks to its great experience, the company has become distinctive in choosing the best products, preparing and packing them so as to comply with the best international standards: ISO 9001:2000, ISO 22000, HACCP, BRC, GlobalGAP, etc.

Uzbekistan also grows and exports

The volume of Uzbek fruit and vegetables exported to Kazakhstan grew by 10% in 2014, but their exports to Russia have decreased by the same volume. “The reason is the lack of tariff preferences for our products,” states the Vice President of Uzbekistan, Rustam Azimov.  As a result, “grey” schemes are used, and re-export from Kazakhstan keeps growing. “The application of the preferences will help to reduce prices for our products.”

In the 1st quarter of 2015, Uzbekistan produced 1.3 million t of potatoes, 2.6 million t of vegetables, 163,000 t of cucurbitaceae, 840,000 t of fruit and berries and 24,000 t of grapes. There were 21,800 ha of orchards and 16,600 ha of grapes planted and reconstructed, while 264 ha of hothouses in 500 farms and 400 ha in 9,300 of subsidiary smallholdings were built.

Second wave of ruble devaluation, 27% drop in consumer spending

The official rate of the dollar in Russia grew by 10% last August. Inflation has been at 15.6 % since the beginning of 2015 while the population’s real income has fallen by 2.9%. More than 60% of the population have reduced their travel and food expenses. In fact, 65% of Russians cut down on food spending, while 27% spent less on clothes and shoes, and 17% less on entertainment.

Mexican berries in Russia, too

Berries Paradise, one of the largest Mexican berry producers, has also begun to supply the Russian market, besides Japan and other Asian countries. While expanding its destinations, the company is going to enter the markets of China and Dubai. “Russia is an important target market for us,” said international sales manager Ana Blanca Solis. “That is why we are participating in the World Food exhibition. We have observed Russian interest in our berries and hope to find new customers.”

Berries Paradise is a group of companies producing and exporting blueberries, raspberries and blackberries. “Last season, we delivered over 4 million boxes,” she said. The crop is available from mid-September till June. The berries are exported mainly to the US, Asia and Europe, including the Netherlands, Germany, Spain and the UK.

Organics also in more demand in the East

“We aim to show people a different way of life; a life in harmony with nature,” said Milena Tsvetanova, from the purchasing department of Balev Bio Ltd, one of the leading Bulgarian companies specialised in importing organic food and non-food products. The company cooperates with more than 400 suppliers, mainly from Europe, and its range of products includes more than 4,000 items.

The company owns and runs three organic shops under the Balev Bio Market brand in the biggest cities in Bulgaria: Sofia, Varna and Plovdiv. An online store was also launched recently. “Our clients are the biggest supermarket chains, specialist organic food shops and health food stores, restaurants, etc.,” Tsvetanova said.
A fifth of its turnover comes from fruit and vegetables, its assortment of which covers 300 items. The most popular products are bananas, citrus, apples, avocadoes, tomatoes, cucumbers, carrots, etc. At the beginning of summer, Balev Bio offered its customers exotic fruits like mango, papaya, mangosteen, passion fruit, rambutan, red banana, longkong, etc. In the summer season, watermelons, melons, figs, peaches, apricots, tomatoes, cucumbers, peppers, courgettes, lettuces etc. were sold.

To promote their products, Balev Bio uses social networks, signboards and tastings in shops to provide as much information as possible about the benefits of its products.

The Bulgarian organic market for fruit and vegetables is not big, however interest in organic consumption has been growing slowly but steadily.

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WorldFood Moscow