The packaging features a linen net to provide product visibility and was launched on the market at the beginning of March.
According to a statement by VIP, the new packaging is emblematic of the consortium’s “attention to the fullest environmental sustainability”. VIP guarantees availability of organic apples for the entire year, with a wide variety portfolio:
“In addition to the Organic Golden Delicious, on the market from September for the next 12 months, and the Organic Gala, available from the end of August to April, VIP offers a range of organic club apples which have different tastes, ripening and marketing periods: SweeTango, Ambrosia, Kissabel, Envy, Kanzi and Cosmic Crisp, satisfying the requests of customers until late summer. This multiplicity of varieties provides advantages on several fronts: dividing the market risk, which is essential in such a convulsive moment; satisfying tastes and preferences of a variety of consumers; and serving the distribution chains of many countries around the world.”
VIP’s main markets are Italy and Germany, followed by northern Europe, Spain and the Middle East.