BILLA to open plant-based area in 21 stores

Tue 19/12/2023 by Richard Wilkinson

Austrian supermarket chain BILLA has opened a new superstore featuring an area called “PFLANZILLA Welt” (PFLANZILLA World), which is dedicated entirely to plant-based products. The chain has also revealed that a further 20 of these areas are set to open in other stores across the country.  


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