Sensei opens first self-service supermarket in Italy

Portuguese technology startup Sensei has landed on the Italian market, with the opening of the first self-service supermarket in the country.
Tue 19/12/2023 by Richard Wilkinson

Located in Verona, the new ‘Tuday Prendi & Vai’ store started operating in November. Sensei already has several self-service stores in Europe and South America. On this occasion, it has partnered with the DAO cooperative that has been operating in the Italian retail sector for more than 60 years. The cooperative is present in the provinces of Trento, Bolzano, Vicenza and Verona, where it manages the Conad brand. It is the collaboration between Sensei and DAO that has given rise to the first AI application in a neighbourhood store, located in the historic centre of Verona.

Spain is another target for Sensei technology. “We are already working with one of the main retailers in Spain to develop the largest autonomous store in Europe. In addition, we are working with a leading food and beverage brand to launch the first convenience point of sale in Spain in a tourist area,” said Ainara Andueza Iglesias, general director of Sensei Spain. “We are planning our entry into this strategic market, where we hope to lead the retail revolution with our innovative technology and improve the lives of Spanish consumers with cutting-edge retail solutions,” she said.


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