UK retailers slashing produce prices

Wed 20/09/2023 by Richard Wilkinson

Waitrose and Aldi have cut prices on a number of fresh produce items. In the case of Waitrose, LEAF-certified potatoes, cauliflower and apples are among the latest tranche of discounts which will see prices lowered by 10 per cent on average. It represents the third time this year that Waitrose has cut prices, and forms part of a £100m price investment package. Among the products being reduced are British loose cauliflower, 13 per cent off at 95p; 2kg British Maris Piper potatoes, down 21 per cent at £1.65; and a six-pack of British seasonal apples, reduced by 15 per cent to £1.70. 

Charlotte Di Cello, commercial director for Waitrose, said: “Giving our customers good value for money is a priority and we continue to work hard to keep our prices low, whilst maintaining our quality and supporting our fantastic farmers.

Meanwhile, Aldi has cut prices on around a third of its range of fruit and vegetables, with 55 items falling by an average of 11 per cent. Products such as bananas, apples, spinach and courgettes join the likes of Specially Selected Cotton Candy grapes among the reductions. Some of the biggest discounts include Brussels sprouts, down from £1.29 to 95p; 500g of Chantenay carrots, 20p off at 75p; and a two-pack of Sweet Gem lettuce, 16p off at 79p.

Julie Ashfield, managing director of buying at Aldi UK, said: “Our promise to our customers is that we will always keep our prices as low as possible. We remain fiercely committed to doing that – now and always. “


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