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Think Fresh – Operation Retargeting

Fri 08/04/2022 by Richard Wilkinson

As multiple trends collide and blend in different and unpredictable ways, it is necessary to redesign the profiles of consumers in order to offer products and shopping experiences that always meet expectations. Think Fresh – Operation Retargeting, scheduled for 3 May in Rimini (Italy), aims to show how to interpret the desires of those who buy fruit and vegetables and analyse their experiences and perceptions based on research by the Agroter Fruit and Vegetable Monitor, which, for the first time, will investigate the profiling and clustering of buyers. This will provide a concrete tool for partner companies wishing to launch products on the market in step with the wishes of buyers.

The event will also be an opportunity for the supply chain to meet and start building level relationships again.

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