The importance of choosing the right juicer for your supermarket

Thu 17/01/2019 by Richard Wilkinson
The importance of choosing the right juicer for your supermarket

Consumers are increasingly including more natural products in their shopping cart. Natural juices are showing outstanding growth, with professional juicers playing a fundamental role. Consumer trends are changing. We are faced with a generation of customers, increasingly more informed and demanding, who want healthy and premium products on the shelves. In the juices category, this trend is reflected in the supply of freshly squeezed juice in the fresh produce sections of a growing number of supermarkets. But what needs to be considered when including freshly squeezed juice on the supermarket shelves? Firstly, it is essential to have the right juicer. Certain factors can directly affect profitability, such as the speed of the squeezing, the autonomy of the machine, and its ease of cleaning. However, we must not neglect the quality of the juice since this is essentially what the consumer perceives. Obviously, the qualities of the fruit are decisive, but there are other conditioning factors, such as the squeezing system, which also make the difference. In this regard, the Efficient Vertical System (EVS®) has so much to offer. The system has been developed and patented by Zummo. Unlike other squeezing systems on the market, the EVS® cuts the fruit in two halves which are pressed vertically to extract the juice, without touching the bark and without breaking or crushing it. In this way, the juice is never impregnated with the oils present in the crust and it can thus maintain a purer and more natural taste. The EVS® is also 15% more profitable than other systems because all the pulp is squeezed, without wasting a drop.

Zummo’s range of Multifruit juicers not only squeeze oranges but also mandarins, limes, lemons, grapefruits and pomegranates.

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