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ZUMMO, adaptable to pomegranate 

ZUMMO, adaptable to pomegranate 

 

 

 

Freshly squeezed juices are an excellent option to offer customers health and energy by providing vitamins and natural nutrients. Classics such as orange juice are highly valued by customers. But why not offer other juices, too?

Zummo, an international leader in designing and manufacturing professional juicers, is dedicated to developing solutions for obtaining the best juice in the simplest and most cost-effective way for the user, while also offering an original and quality product for the consumer. Therefore, with Zummo, you can squeeze not only oranges, but any type of citrus as well as pomegranates. Indeed, the trend of consuming natural pomegranate juice is here to stay. Thanks to the superfood’s health properties and characteristic flavour, it has become a highly demanded option for the consumer and is now available in a growing number of establishments, served either alone or in combination with orange, grapefruit or lime juice. As a novelty for 2020, the Zummo Z06, Z40 and Z14 juicer models are specially designed to be able to squeeze pomegranate juice. The system adapts perfectly to the characteristics of this fruit (the hardness and thickness of its skin and the amount of seeds) to squeeze pomegranates efficiently and continuously to obtain maximum performance.

Learn all that Zummo can offer you to grow your business at 

www.zummocorp.com

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Meridia Private Equity I invests in Zummo

Meridia Private Equity partners up with Rafael Olmos, Zummo’s Founder and CEO, via the acquisition of a significant majority stake in Zummo, a global incumbent in the design, manufacture and commercialization of automatic fresh fruit juice extraction machines, so as to jointly enhance the company’s future growth.

Founded in 1992 in Moncada (Valencia, Spain) by Rafael Olmos and family, Zummo has leveraged upon its deep-rooted R&D culture driving the internationally renowned technical excellence of its machines, and the consolidation of its extensive commercial network in order to become a global reference in the juice extraction machines segment. Consequently, the company sells its products in more than 100 countries worldwide, with international sales representing c.80% of total revenues.

Alongside Rafael Olmos and the rest of Zummo’s management team, Meridia Private Equity I will support the company to consolidate its leading market position and accelerate its future growth plans. In order to cater to Zummo’s envisaged growth, the company is currently building new and larger state-of-the-art manufacturing facilities in La Eliana (Valencia).

Rafael Olmos, Founder and CEO of Zummo, stated: “We are thrilled to welcome Meridia Private Equity as our strategic partner in order to write our next chapter together. I am convinced that this partnership, together with the construction of Zummo’s brand-new manufacturing premises, represents a great opportunity to take the company to the next level in terms of growth and profitability”.

David Torralba, Partner of Private Equity at Meridia Capital, commented: “Zummo’s attractive market prospects, integrated and customer-centric business model and international profile fit perfectly with Meridia Private Equity I’s investment focus. We look forward to playing a key role in this new stage of Zummo’s development to consolidate its growth and market-leading position”.

Meridia Capital’s Chairman, Javier Faus, said: “As Meridia Private Equity I’s sixth investment, Zummo evidences our capacity to partner up with entrepreneurs and our consolidated presence in Spanish mid-market growth projects with a clear objective of reaching a global scale”.

About Zummo

Zummo is a global incumbent in the design, manufacture and commercialization of automatic fresh fruit juice extraction machines, mainly aimed at the food service and food retail segments. The company sells its products in more than 100 countries worldwide (c.80% of international sales) through a worldwide capillary commercial network.

For more information please visit: www.zummocorp.com

About Meridia Capital

Meridia Capital Partners is a leading alternatives fund manager investing in private markets in Spain with c.1 billion euros of assets under management.

Throughout the firm’s more than 13 years of experience and various vehicles, Meridia has consistently outperformed market returns for its investor base, which includes some of the world’s largest and most noteworthy institutional groups.

In 2016 Meridia Capital launched Meridia Private Equity I, a €105 million private equity fund that targets companies headquartered in Spain. In addition, Meridia is also active in real estate, venture capital, and the impact investing sector.

Zummo represents Meridia Private Equity I’s sixth investment. Previous investments include: (i) Sosa Ingredients, a leading producer and distributor of technical food ingredients for the gastronomy segment; (ii) Grupo Andilana, a leading premium casual dining restaurant chain and hotel operator in Spain; (iii) Futbol Emotion, a leading specialist omnichannel football retailer in Spain and Portugal; (iv) Volotea, a Spanish-based airline offering point-to-point flights between small-mid sized cities throughout Europe; and (v) Kipenzi, a leading integrated pet care specialist in Spain and Portugal, recently divested.

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Work commences on new Zummo headquarters

Work commences on new Zummo headquarters

Zummo, the international leader in designing and manufacturing professional juicers, will move its facilities to La Eliana, with the opening scheduled for November 2020.

On October 14, work began on the new Zummo headquarters, located in the SUZI-1 industrial estate, in La Eliana, where the company acquired a plot of almost 18,000 m2 to move its offices, factory and warehouse. This ambitious project has been allocated a budget of €9 million and will take 12 months to complete, with the opening date scheduled for November 2020. Rafael Olmos, CEO of Zummo, said, “It is a large and very necessary project for Zummo because it will meet the real needs of the company by providing it with the best resources.” With this new headquarters, Zummo will increase its production capacity, a clear reflection of the company’s development in recent years. In less than a year, Zummo will have modern facilities equipped with the latest technology and located in an area of ​​easy communication.

With this project, the company will almost double the area of its headquarters, which will be a smart building with a total constructed area of ​​10,920 m2, of which 2,910 m2 will be for offices distributed over three floors, with 8,010 m2 for a warehouse and factory. The latter will include up to eight production lines, more than double the number lines currently available.

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Zummo, launches new Z40 Nature Adapt juicer

Zummo, launches new Z40 Nature Adapt juicer

Zummo presents its new improved version of the Z40 Nature, which replaces the previous one, the main change being in its tap tray.

With the Adapt tap tray, exclusive to Zummo, the company provides its machines with a double functionality: Fixed Mode and Self-Service Mode. With the first, Z40 will squeeze the number of fruits previously established by the user, activated via the display. In Self-Service mode, the machine will come into operation when the user presses the tap. Thus, the user gets a two-in-one as standard. With this upgrade, the user can enjoy countless benefits. Depending on the moment and the need, you can choose which way to operate the machine by simply turning a small knob. It also provides improvements in terms of cleanliness, hygiene and usability: better cleaning and hygiene because the Adapt tray is composed of only two pieces that are disassembled without effort and are very easy to clean (even in the dishwasher); better usability thanks to the greater flow of the tap, which allows bottles or containers to be filled in less time, while avoiding spillage or stagnation of juice in its base. Z40 Nature Adapt includes other features, such as the front opening of the basket to facilitate the loading of fruits, as well as a more integrated and elegant design. The new Z40 Nature Adapt is available in four versions: Z40 Nature Adapt, Z40 Nature Adapt Counter Top, Z40 Nature Adapt Cabinet Store (including the Multifruit range) and Z40 Nature Adapt Cabinet Plus G.

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The importance of choosing the right juicer for your supermarket

The importance of choosing the right juicer for your supermarket

Consumers are increasingly including more natural products in their shopping cart. Natural juices are showing outstanding growth, with professional juicers playing a fundamental role. Consumer trends are changing. We are faced with a generation of customers, increasingly more informed and demanding, who want healthy and premium products on the shelves. In the juices category, this trend is reflected in the supply of freshly squeezed juice in the fresh produce sections of a growing number of supermarkets. But what needs to be considered when including freshly squeezed juice on the supermarket shelves? Firstly, it is essential to have the right juicer. Certain factors can directly affect profitability, such as the speed of the squeezing, the autonomy of the machine, and its ease of cleaning. However, we must not neglect the quality of the juice since this is essentially what the consumer perceives. Obviously, the qualities of the fruit are decisive, but there are other conditioning factors, such as the squeezing system, which also make the difference. In this regard, the Efficient Vertical System (EVS®) has so much to offer. The system has been developed and patented by Zummo. Unlike other squeezing systems on the market, the EVS® cuts the fruit in two halves which are pressed vertically to extract the juice, without touching the bark and without breaking or crushing it. In this way, the juice is never impregnated with the oils present in the crust and it can thus maintain a purer and more natural taste. The EVS® is also 15% more profitable than other systems because all the pulp is squeezed, without wasting a drop.

Zummo’s range of Multifruit juicers not only squeeze oranges but also mandarins, limes, lemons, grapefruits and pomegranates.